PCI Core Values

1. PCI Core Values • In all of our business relationships & practices we are: • Bound by Ethics • Committed to Professionalism • Driven toward Excellence

2. PCI Core Purpose • To strengthen our business by protecting yours

3. Envisioned Future • Key Concepts of The Protex Experience • Leadership • Innovation (called Solutions Specialists) • Education • Customers • Employees • Management • Profitability • Accountability • Trust

4. Leadership • Viewed as leaders • In action • Examples: 1st to see a mkt; (e.g. FireTrace) • 1st in out-state NE with FA insp • FSSA Bd Involvement (SEM); DJM on NFPA 72; Charter member of NIFAD; DJM Pres of NAACO; return customer base (pre-bill); web-based insp reports; 1st FM-200 @ OAFB • Don’t want to be followers • Why? See comment above • Will miss mkt place if we follow; harder to catch up • Don’t want to be a “me too” outfit • Matter of self-pride • We want to set our own agenda • Not just vs competitors but mkts as wel • Don’t want to be dictated to • Matter of profitability

5. Solution Specialists • Problem solvers • Examples: Levander w/ car-wash; BSR at Cabela’s; Lucas SOB box; wireless at Homes of Oakridge; • Enjoy the challenge • Excel at providing solutions • Satisfaction from success • Learn from broad experiences

6. The Protex Experience • Any and all interactions with PCI meet or exceed customer’s expectation

7. Education • Two parts: customer & employee • Educate customer that we’re the value-add • Educate customer on technology involved • Employees - NICET; licenses; • Not enough for employees • Most yearn for training • Shows confidence in employee • Builds confidence in customer

8. Employees • They are our future • They are opportunities • Demand accountability • OMA’s daily revenue tracking; daily workorder/insp completion; today we assume – tomorrow we’ll know (thru improved processes, practices, etc.) • Personal discipline expectation • Teamwork • Encourage and reward “measured” (intelligent) (mutual) risk-taking thru personal empowerment • All employees are sales agents

9. Customers • They are our future • They are opportunities • We’ll value customers who value us • Strive for 100% satisfaction • Cultivate and develop relationships

10. Profitability • The primary measure of our success • Every employee contributes • Pursue profitable markets

11. Accountability • (may not require it’s own definition) • Used throughout other headings • For successes and failures

12. Trust • Earn and build • Result of actions (e.g. personal accountability) engenders trust • Honesty • Hard to earn and easy to lose

13. PCI Envisioned Future Create a monopolistic environment cementing fear in the competition, seniority in the industry and comfort in our clients • Our tradition of developing and cultivating personal relationships with employees and customers will serve as the cornerstone of our future. We recognize that opportunities abound all around us. In order to successfully exploit them we will hold ourselves accountable to : • Specialize in value-added problem solving that is recognized for its innovation and excellence • Educate our customers by taking leadership and pride in educating ourselves • Foster loyalty to our purpose by practicing personal discipline while actively participating as a member of a customer-focused team. • Measure ourselves by the profitable results of daily tasks that satisfy customers needs and wants (expectations?) • Reward and promote the exercise of measured, intelligent risk-taking for the betterment of all concerned

14. BHAG parameters • 3-5 year horizon • On 3/12/05 discussed that a BHAG may be a 20 to 25 year horizon • Agree that it’s believable • Has a wow! Factor • Motivating • Universal (everyone has to buy into it) • Stands on its own

15. PCI Envisioned Future To be our customer’s service provider & full-systems integrator of choice • Our tradition of developing and cultivating personal relationships with employees and customers will serve as the cornerstone of our future. We recognize that opportunities abound all around us. In order to successfully exploit them we will hold ourselves accountable to : • Specialize in value-added problem solving that is recognized for its innovation and excellence • Educate our customers by taking leadership and pride in educating ourselves • Foster loyalty to our purpose by practicing personal discipline while actively participating as a member of a customer-focused team. • Measure ourselves by the profitable results of daily tasks that satisfy customers needs and wants (expectations?) • Reward and promote the exercise of measured, intelligent risk-taking for the betterment of all concerned

16. What do we want to be? • We want: • To be debt free in 5-years • To be successful (better) (top-shelf) (thrive) • To be chased and imitated by others • To become a standard by which others are judged • To create an image • To become a full systems integrator • A self-sufficient installer (provider) • To be a sales-driven company

17. What don’t we want to be? • We don’t want: • To be in debt - to be financially sound • To just exist (survive) - to thrive • To be followers - to be leaders • To worry about our jobs - to create jobs • To be what we are today - to be what we want to be • To have stagnate growth • To be on the tail end of technology • To question our own decisions • To have our marketplace cornered by the corps • To be hostage to the commercial bid market • To have to keep making financial decisions instead of business decisions

18. How to structure this? • Show short-term goals • Debt-free in 3 years ($1M OR $335k/yr) • Sales-driven company • VP Sales guy & other sales guys (gals) • Show the BHAG in very broad terms • “provider of choice”..”full-systems integrator”

19. Things we like about a BHAG • To recognize products/services that will influence the market • Full-systems integrator • Provider of choice • Recognize opportunities • Serve our fellow man – humankind • Inspire ideas (innovate) • Instill trust