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Topics for Discussion. Overview and current state of LBS market in the U.S.Key market drivers and trends in LBSThe economic models and who in the value chain has the most influence?What is location based advertising and when will it arrive?What applications have been the most successful and what
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1. Peterson Mobility features: Unleashing the Potential in the U.S. LBS Market
March 2009
2. Topics for Discussion Overview and current state of LBS market in the U.S.
Key market drivers and trends in LBS
The economic models and who in the value chain has the most influence?
What is location based advertising and when will it arrive?
What applications have been the most successful and what will be the most successful in the future?
Consumer readiness and receptiveness
Industry challenges
What are the emerging technologies and the future outlook
3. Peterson Mobility Solutions, LLC