Cancer Education and Cultural Awareness Project (CECAP)

1. Cancer Education and Cultural Awareness Project(CECAP)

2. My Brother’s Keeper Inc. • Non-Profit Organization • Founded in 2000 • Offers a variety of programs on Health Issues • Cancers • Heart Disease • Obesity • HIV/AIDS • Hepatitis • Kidney Disease

3. My Brother’s Keeper Inc. Mission To enhance the health and well being of African Americans through leadership in public and community health practice, collaboration and partnerships.

4. My Brother’s Keeper Inc. Major Accomplishments • From its headquarters in Mississippi, MBK has served a base of over 15,000 constituents across the country through its outreach efforts and by forging alliances with CBOs, faith-based organizations and institutions of higher learning. • Mississippi AIDS Advocacy Coalition (MAAC) – MBK serves as the lead organization of MAAC which is a statewide coalition dedicating to promoting advocacy, collaboration, and leadership to increase access to prevention, care, treatment and service to individuals infected and affected by HIV/AIDS throughout the State of Mississippi • In disseminating lessons learned, MBK was invited by the BlackCaucus of Health Workers to present information on the impact that cultural incompetence has on how African Americans seek and receive health care.

5. My Brother’s Keeper Inc. Major Accomplishments CBA 2 - In 2006, MBK received funding from the Centers for Disease Control, Office of Minority Health and Health Disparities, to address public health issues affecting racial and ethnic minority populations. As a result of the project, over 1500 individuals, nationwide, have been educated on cancer and cardiovascular disease prevention and early detection. A total of 278 health professionals representing 98 organizations were trained in African American Cultural Competence. SoPHE HealthAdvocacy Summit – MBK participated and gained insight on Function 550 and the promotion of health issues to lawmakers. As a result of lessons learned at the summit, MBK developed a skills building training manual entitled Health Advocacy for African Americans: Networking for Policy Change.

6. Cancer Education and Cultural Awareness Project (CECAP) The Project will be used to target African American men and women, ages 18-55 nationwide, who live in urban and rural communities and whose socioeconomic, environmental and cultural status serve as constant deterrents in their fight against breast, cervical and prostate cancer.

7. Cancer Education and Cultural Awareness Project (CECAP) CECAP will provide culturally and linguistically-appropriate cancer awareness and early detection education. Technical assistance will be offered to community-based organizations who serve African Americans relative to cancer awareness and control.

8. Cancer Education and Cultural Awareness Project (CECAP) Goals • Improve knowledge, attitudes and behavior of African Americans regarding cancer prevention and early detection • Provide culturally and linguistically appropriate cancer prevention and early detection messages to underserved African Americans • Provide technical assistance and skills building training to organizations providing health care services to African Americans • Promote collaborative working partnerships with organizations that will enhance program offerings on breast, cervical and prostate cancer prevention and early detection in African Americans • Disseminate pertinent program information to transfer knowledge of best practices to appropriate agencies and partners.

9. CECAP Success Strategies • Assistance of community gatekeepersInternal resources • Referral networks • Social marketing • Address community needs and establish community rapport.

10. Cancer Education and Cultural Awareness Project (CECAP) Proposed Collaborative Partnerships MBK will continue to work with our base of nationwide constituents who serve African Americans impacted by health and healthcare disparities. We will also initiate and courage collaborative partnerships with American Cancer Society National Black Leadership on Cancer National Breast Cancer Coalition National Cervical Cancer Coalition Us TOO International ZERO

11. Cancer Education and Cultural Awareness Project (CECAP) Method The first year of CECAP will be devoted to developing and implementing program offerings. A logic model has been developed for program implementation and evaluation. The program plan will be constantly re-tooled to determine if it is viable and if the services are appropriatelyprovided. Upon completion of Project Year 01, CECAP will focus years two through five on implementation of the project objectives in order to transfer knowledge that will improve attitudes and behaviors of African Americans about cancer prevention and early detection

12. Program Evaluation Plan The evaluation plan includes multiple techniques and will be participatory and dynamic in nature. It will include both qualitative and quantitative techniques. It will focus on the process, intermediate/short term, long term and final impact of the capacity development project and capacity building activities directed to community based programs/organizations

13. Program Evaluation Plan CECAP’s evaluation process will include five steps:: Specification of the performance goals and indicators to be measured Specification of the sequential set of performances that, if observed would indicate the goal has be achieved. Identification of which performances are critical to goal attainment Description and specification of the indicator objectives that will inform the evaluation team that the goal has been met. Testing of whether each indicator objective is associated with the others.

14. Research and Evaluation • Process and Outcome Monitoring and Evaluation • Institutional Review Board • Statistical Analyses (Qualitative) and Modeling • Interview Facilitation/Focus Groups (Quantitative) • Impact Evaluation