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Brand Me

Brand Me. Elisha Kendrick. Brand Equity. Awareness Recall and Recognition Build through Blogger Associations Strength and Favourability Sociable/ability to work with a diverse range of people/in a team Passionate about interests/career direction Broad range of interests Uniqueness

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Brand Me

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  1. Brand Me Elisha Kendrick

  2. Brand Equity • Awareness • Recall and Recognition • Build through Blogger • Associations • Strength and Favourability • Sociable/ability to work with a diverse range of people/in a team • Passionate about interests/career direction • Broad range of interests • Uniqueness • Background • Interests

  3. Brand positioning • Target Audience: • Potential employers • Family and friend • Points of Parity: • Marketing Student • Interest in marketing/branding • Points of Difference: • Media degree (rather than commerce/business) • Background • Personal brand associations

  4. Facebook • Anchor- most frequently used • Family and friends • Photos • Statuses/Check-ins • ‘Likes’/ ‘pages’ • Connected to Instagram • Link to Blogger

  5. Showcase work • Boost website Google ranking and traffic

  6. instagram • Outreach- family and friends • Capture everyday moments • Link to Blogger • Uploads to Facebook • Following/Followers

  7. Blogger • Outreach- public, family and friends • More in-depth/developed • Detailed posts about interests/hobbies • Link to Facebook and Instagram

  8. Brand consistency between platforms • Photos/content reflect interests/personality • Consistent between 3 platforms • Platforms linked/interconnected

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