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Christina Rawlins

Mad Men and Women of Advertising Research. Christina Rawlins. Project Director. SLA Conference June 15, 2011. 3 Favorite Resources for Brand Marketing and Advertising Research. Features: Consumer Packaged Goods Product Successes Shopper Behavior Retail Strategies. symphonyiri.com.

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Christina Rawlins

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  1. Mad Men and Women of Advertising Research Christina Rawlins Project Director SLA Conference June 15, 2011

  2. 3 Favorite Resources for Brand Marketing and Advertising Research

  3. Features: • Consumer Packaged Goods • Product Successes • Shopper Behavior • Retail Strategies symphonyiri.com

  4. Insights: Publications and Reports

  5. New Product Pacesetters

  6. State of the Snack Industry

  7. Features: • Over 50 media, marketing and advertising publications, blogs and e-newsletters. • Keep up to date on 3 key areas: Online, Media and Marketing or try niche areas like online video. • Mediapost also publishes research reports and hosts conferences and award shows including the appy awards. www.mediapost.com

  8. Marketing Daily, Accounts on the Move

  9. Out to Launch: Brands getting frisky Captain Morgan Rum AARP – Betty White

  10. VidBlog

  11. RSS Feeds

  12. Features: • Global Brands • Brand Design Case Studies • Opinion Pieces • Searchable by industry, • segment and brand popsop.com

  13. Case Studies

  14. Weekly Review

  15. Advanced Searching

  16. 3 Favorite Resources for Brand Marketing and Advertising Research symphony iri.com www.mediapost.com pospsop.com

  17. Christina Rawlins Project Director christina.rawlins@interpublic.com

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