1 / 15

Internet Video: The Next Wave of Massive Disruption to the U.S. Peering Ecosystem

Explore the massive disruption caused by short videos and full TV episodes in the U.S. peering ecosystem. Dive into interconnection strategies, peering simulations, and evolving trends shaping the internet video landscape. Understand the impact on ISPs, content providers, and peering traffic ratios, and discover how video distribution strategies influence costs and network dynamics.

tcurtis
Download Presentation

Internet Video: The Next Wave of Massive Disruption to the U.S. Peering Ecosystem

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Internet Video: The Next Wave of Massive Disruption to the U.S. Peering Ecosystem William B. Norton Co-Founder & Chief Technical Liaison Equinix, Inc. Global Peering Forum 2.0 Thursday, March 26, 2007 13:30-14:00 Goldings Disco v0.4

  2. Internet Operations White Papers • “Interconnection Strategies for ISPs” • “Internet Service Providers and Peering” • “A Business Case for Peering” • “The Art of Peering: The Peering Playbook” • “The Peering Simulation Game” • “Do ATM-based Internet Exchanges Make Sense Anymore?” • “Evolution of the U.S. Peering Ecosystem” • “The Asia Pacific Internet Peering Guidebook” • “The Great (Public vs. Private) Debate” • “The Folly of Peering Traffic Ratios?” • “Video Internet: The Next Wave….” On the Internet, Everyone if a Publisher Internet makes anyone a publisher, similar effect now emerging for video

  3. Massive Disruption in U.S. Peering Ecosystem  Short Videos • YouTube – founded 2005 • Short video clips – 50 million view per day! • 20Gbps of peering traffic Feb 2006 • $1M/month in Sept 2006! • Entering Peering Ecosystem • 30 Other competitors600Gbps peerable? • DoveTail • Video may dwarf current peered traffic • 2010 – 80-90% Internet is Video • Inculcate video guys into peering ecosystem Now, On the Internet Everyone is a Broadcaster Short video clips…Full TV shows… Source: http://digg.com/tech_news/YouTube_Gets_Bandwidth_Boost_from_Level_3 Source: http://www.nanog.org/mtg-0606/norton.html

  4. Massive Disruption in U.S. Peering Ecosystem  Full Episodes • “Desperate Housewives” – 210MB/hour • For 320x240 H.264 Video iTunes image • 10,000,000 households • 2,100,000,000 MB = 2.1 peta-Bytes • How long will that take to download? 3 days @ 64Gbps non-stop ! Just one show Try 250M*180 Channels*HDTV The Point: Massive Wave of Incremental Traffic to document….. Source: http://www.pbs.org/cringely/pulpit/pulpit20060302.html

  5. The Research Questions How to distribute video across the Internet ? How much does it cost per video?

  6. Transit =Metered pipe to the Internet CDN =Content Distribution Network Peering =free & reciprocal access to each others Customers P2P =PeerToPeer Small =Distribute 10 videos every 5 minutes on avg. Medium =Distribute 100 videos every 5 minutes on avg. Large =Distribute 1000 videos every 5 minutes on avg. $ per video? Modeling Varying Sized Loads Shift from Avg to more typical demand curve...

  7. Demand Curve Modeling 95th % ω~ 4 x α α = average load ρ = peak load (6.6*α) ω=95th percentile (4*α) ρ=6.6xα α = 10 videos/5 min=400Mbps ω =1.6Gbps ρ = 2.64Gbps α = 100 videos/5 min=4,000Mbps ω =16Gbps ρ = 26.4Gbps α = 1000 videos/5 min=40,000Mbps ω =160Gbps ρ = 264Gbps

  8. Model 1C – Large Load Commodity Transit Upstream ISPs Router4 Router2 10G Router2 8 * 10GE to upstreams each Server1 GigE Switch1 Router1 : Server24 : 10G : GigE Switch14 : : Server262 Server263 Server264 But this can’t work today. Why? :

  9. Model 2C: CDN Large Load

  10. Model 3C: Transit/Peering Large Load

  11. Model 4C: P2P Large Load

  12. Summary Per Video Cost Of delivery

  13. Observations • Internet Transit Supply ▼Price ▲ • Internet Transit Model  src/dst specific • Bottlenecks • IX Power, Router Capacity, Peer’s Capacity, • Backbone Capacity, Last Mile bottleneck, 100G NIC? • Do I need to upgrade $$$$ gear to support my competitor (peer)? • Identify Players, Positions, Motivations, Behavior • Geoff Huston: “P2P has won. Telco/Cable co trying to keep its 1998 biz plan relevant.”

More Related