RHETORIC AND TERMS IN WRITING

1. RHETORIC AND TERMS IN WRITING

2. Rhetoric - the Art of Using Language Effectively or Persuasively

3. The Rhetorical Situation • Writer • Purpose • Audience • Topic • Context

4. WRITER FACTORS WHICH CAN AFFECT YOUR WRITING INCLUDE: • Your age • Your experience • Your gender • Your location • Your political beliefs • Your parents and peers • Your education

5. PURPOSE Purpose – the effect you wish to have on your intended audience. Major purposes for writing include: • Expressing your feelings • Investigating a subject and reporting your findings • Explaining an idea or concept • Evaluating some object, performance, or image • Proposing solution to a problem • Arguing for your position and responding to alternative or opposing positions • Entertaining the audience

6. AUDIENCE Audience: To Whom are you Writing? Many of the same factors which affect the writer also affect the audience • Age • Social class • Education • Past experience • Culture/subculture • Expectations

7. CONTEXT

8. VOICE & TONE

9. VOICE & TONE Voice and Tone reflect YOUR attitude about your subject and your audience. VOICE is WHO the audience hear talking in your paper, and TONE is the way in which you’re doing the writing: • Serious • Informative • Formal/Informal • Humorous

10. DICTION & STYLE Style is a term for the effect a writer can create through attitude, language, and the mechanics of writing. A consistent choice of patterns and word choices will result in a coherent and harmonious style supporting the content Diction is a choice of words and informality or formality of a style based on word and pattern choices

11. DICTION (Continued) • Don’t “pad” your writing - avoid terms with nearly identical denotations: Talented and gifted; to persecute and oppress • Avoid informalities, be aware of the differences between “standard written English” (used in most scholarly and professional communication) and writing that permits the use of slang, colloquialism, or deliberately irregular grammatical constructions – as in fiction, poetry, drama, etc.

12. DICTION (Continued) • Avoid the use of “I feel,” “I think,” I believe,” “to me,” etc. – it’s usually unnecessary. It also makes a statement sound more like an unfounded "opinion" than a well-considered and supported argumentative position. Do without such superfluous phrasing wherever you can, especially when it undermines the strength of an argument. • Avoid using contractions (he's, she's, it's, let's, we're, you're, they're, isn't, aren't, weren't, he'll, she'll, they'll, don't, shouldn't, wouldn't, couldn't, I'm, I'll, I've, you've, we've, etc.) as they are too casual.

13. UNITY & COHERENCE Unity is the development of a single controlling idea usually presented in a thesis statement. Each sentence should develop this central idea and should not get off the main topic of discussion. Coherence is a connection between thoughts and the order of the content within a piece of writing. In Latin, coherence basically means “to stick together.”

14. COHERENCE (Continued) To make your essay coherent you may use the following tips: • Repeat key words. Using synonyms may help as words are markers • Use pronouns for important nouns • Use demonstratives: “This policy …,” “that event,” etc. • Use transitional words to link the thoughts and signal the type of relationship between the thoughts : therefore, moreover, however • Establish logical order to the paragraphs and sentences within paragraphs such as cause to effect, or general to particular