1 / 18

Unit1 Advertisement

Unit1 Advertisement. We will do what you will like!!!. Unit1 Advertisement. 1.What does this advertisement about?. 2. Do you want to buy it?. 1. How about this one? Advertising for what?. 2. Does it tell you the complete truth?. 1. What is the man doing?. 2. Is his trousers dirty?.

teagan-singleton
Download Presentation

Unit1 Advertisement

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Unit1 Advertisement

  2. We will do what you will like!!!

  3. Unit1 Advertisement

  4. 1.What does this advertisement about? 2.Do you want to buy it?

  5. 1.How about this one? Advertising for what? 2.Does it tell you the complete truth?

  6. 1.What is the man doing? 2.Is his trousers dirty? 3.What does this ad want to tell us? 4.How about the common places of the three? They are all Commercial Ads.

  7. 1.Can you read the word there? PSA 2.What does it tell us? 3.What does PSA stand for? PSA: Public Service Advertisement

  8. PSA 1. Is this ad a commercial one or a PSA? 2.What about the idea of this ad? 3. Do you think it will take effect?

  9. Read the following article quickly and answer the questions • 1.What do advertisements encourage people to do ? • 2.What does PSA stands for? • 3. What are PSAs meant to do? To buy a product or service or believe in an idea. Public Service Advertisements To educate people about health,safety or any other issue which affects public welfare.

  10. B. Read the following supporting details and listen to the tape,then decide whether they are true or false according to the article. Write T or F next to each sentence. • 1.Advertisements are found in many places. ( ) • 2.PSAs are only found in newspapers. ( ) • 3.All advertisements tell the complete truth. ( ) • 4.PSAs and commercial ads use some of the same methods. ( ) • 5.Commercial ads can often give us valuable information about how to live our lives. ( ) • 6.An ad warning people against smoking is an example of a PSA. ( ) T F F T F T

  11. Reading Strategy Expository writing usually follows the same basic format: 1. Introduction of subject 2. Supporting details 3. Conclusion

  12. C. Summarize the Differences and Similarities Between the two Types of Advertisements.Try to Fill in the Following Blanks. Billboards, newspapers, magazines, the Internet, radio, television. Persuasive language, exciting images To educate people about health, safety or any other issue which affects public welfare To promote a product or service They are helpful and we can learn a lot by following the advice they give They do not tell you the complete truth. L12~26 L28~40

  13. Guess the meaning of the following words • a. sending (children) to school • b. able to make someone believe something • c. meant or planned to do • d. killing oneself • e. help a thing or an idea become popular • f. know or realize • g. makes an ill person better or solves a problem • h. happening throughout a country • 1. Persuasive(L5) • 2. Promote(Ll0) • 3. Intended(L11) • 4. be aware of(L16) • 5. Cures(L19) • 6. Nationwide(L32) • 7. Schooling(L37) • 8. committing suicide(L38)

  14. advertisements public welfare intended campaigns encourage persuasive nationwide promoteadvice customers advice Dear Professor Liu Kai, I want to thank you for offering me such useful _____ during my research. I have complete my article about advertisements, and I’m quite satisfied with it. It has just been published on our school website. I never knew that ____________ were so interesting! The information I found will really help me to educate others. I hope that after they read my article, my schoolmates will understand that PSAs are _______ to educate us about _____________ issues, and that commercial ads are meant to _______ products or services. Before our talk, I did not think very much about how an advertiser might be trying to trick _________ into buying a product or a service. Now I think I will be much smarter about what things to buy. Even if there are lots of exciting images and _________ language, I will remember to think about the things I buy. I will also pay a lot attention to the _________ public service ad _________, because now I know how helpful they can be. I will _________ my friends to pay attention to them as well. Thank you again for helping me find so much useful information! Yours faithfully, Qian Lili advertisements intended public welfare promote customers persuasive nationwide campaigns encourage

  15. Debate: As we all know, a coin has two sides. There is no exception for ads. It has both advantages and disadvantages.Would you like to give us some examples for each?

  16. Homework: Write a short passage about the advantages and disadvantages of ads.

  17. 1.Can you guess what is this advertisement for? Printer

More Related