1 / 19

What is a media industry? How many can you name?

What is a media industry? How many can you name?. Unit 3 : Exploring Media Industries. Unit 3: Exploring Media Industries Written Paper - 1 hour 30 mins - 60 marks - 20% External Assessment Section A: 10 short answer questions.

ted
Download Presentation

What is a media industry? How many can you name?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is a media industry?How many can you name?

  2. Unit 3 : Exploring Media Industries Unit 3: Exploring Media IndustriesWritten Paper - 1 hour 30 mins - 60 marks - 20% External Assessment Section A: 10 short answer questions. Section B: 5 longer responses to a media stimulus. Available June

  3. You will be asked questions on media industries and are expected to study two industries: We are going to be looking at: newspaper television

  4. For revision: All of the power points I show will have thisIf I am only talking about newspapers it will have If I am only talking about TV it will have

  5. Exam Layout • Section A : TWO questions about each of the FIVE areas of exploration: 5x2 marks • Media Audiences & Products • Ownership, Control & Finance • Working Practices & Job Roles • Regulation & Ethical/Legal Constraints • New Technology • Section B : FOUR 5 mark question based upon an unseen stimulus and ONE 10 mark synoptic question

  6. Media Audiences and Products Key words to revise: • Audience size • Audience fragmentation • focus group • NRS Social grade definitions • BARB • primary and secondary research, • target audience • market research • demographics

  7. Media Audiences and Products • Why is a target audience important? • Give one example of how your industries target their audience effectively. • How do companies research their audience? • Identify one way in which audience size is recorded. • Name a primary and secondary research method your institutions might use Types of questions you my be asked in the exam

  8. How are the programmes different?

  9. Television target audiences How is this company’s audience… …..different to this company’s audience?

  10. What type of audience does this channel target?

  11. Audience fragmentation • As more homes now have access to satellite and cable services more channels are available. This means that audiences are becoming more fragmented. • When there were fewer channels most people were watching the same programmes. More channels mean more choice.

  12. Newspaper target audiences How is this company’s audience… …..different to this company’s audience? What does tabloid and broadsheet mean?

  13. Newspaper target audiences On your table you have a paper (an A or a B paper) Write down the 3 main cover stories Who is the target audience of your paper? Is your paper a tabloid or a broadsheet?

  14. Why is a target audience important? For television? For newspapers?

  15. Why is a target audience important? For television? To make sure they are showing programmes that people are interested in To make sure they don’t go out of business of no one watches their programmes To make sure advertisers promote the right products so they can make money For newspapers? To make sure they are creating stories that people are interested in To make sure they don’t go out of business of no one buys their paper To make sure advertisers promote the right products so they can make money To make sure they are using the right language for their audience so they don’t alienate them

  16. Identify one way in which audience size is recorded. `Print/Electronic Publishing: circulation figures (from sales figures), Television: BARB figures http://www.barb.co.uk/

  17. How do your industriestarget their audience effectively. Primary: Actually talking to people directly Secondary: Looking at research created by others

  18. How do companies research their audience? Primary research secondary research Insert these words into 2 columns: Google Interviews Books Focus groups Observations Questionnaires Newspapers street surveys

  19. Now answer these questions in your book (each worth 2 marks in exam) • Why is a knowledge of a target audience important for television producers • Give one example of how your industries target their audience effectively. • How do companies research their audience? • Identify one way in which audience size is recorded. • Name a primary and secondary research method your institutions might use.

More Related