Macy’s

1. Macy’s The business outlook By Monica Cereghino

2. History of Macy’s • The history of Macy’s came from Mr. Rowland Hussey Macy’s who came to New York to open up his dry good store

3. How Macy’s brings in customers when they 1st came out. Here is also where the famous movie came to play “Miracle on 42nd Street,” not only to advertise his business but to also draw in his customers by creating a warm feeling or at home if you may. Where also the color “red” that represents “big heart” or better which is known now as “Heart Disease Prevention”

4. Ethics Faces high turn over, due to over working their employees, as well has hiring college graduates and start them at 8.50, which is today’s behalf their skills. Today Macy’s has made improvements by applying the training programs giving tools employees need. As well involving in the media by being active members in Alumni's. Latest event accepting donations for Tsunami attacks victims.

5. Overseas Business Macy’s does do over seas business with China due to the cost being low and the quality coming back great, they pay them well so that their products are made to meet their expectations. Keeping aware of the U.S regulations and laws, if anyone does not meet the requirements Macy’s will terminate contracts and suspend shipments • .

6. Levels of Managers • C.E.O • Regional Vise Manager • Store Manager • Sales Associates

7. HUMAN RESOURCE Duties DREAM JOB/ regional manager • Help customer with employee problems if mistreated/ discriminated • Help employees with boss problems or payroll/hours • Hire/evaluate skilled and dedicated workers • Control store atmosphere • Review/Repair marketing pitch • Maintain store’s budget • Report to CEO of company

8. Marketing Internet T.V Newspaper Radio Word of mouth

9. Challenges Competition- with other popular stores Keeping up with economy and the demand of customers want/needs and budget Keeping good work ethics for business as well employees