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Topic 1.4 Making the Start Up Effective Chapter 17 p90

Topic 1.4 Making the Start Up Effective Chapter 17 p90. Aim for today. Consider the practicalities of making a business happen and ensuring that the start up is effective. But first for a game. The Business category game.

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Topic 1.4 Making the Start Up Effective Chapter 17 p90

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  1. Topic 1.4Making the Start Up Effective Chapter 17 p90

  2. Aim for today Consider the practicalities of making a business happen and ensuring that the start up is effective

  3. But first for a game... The Business category game Teacher chooses a letter. Students must come up with items for the list beginning with the chosen letter

  4. Round 1

  5. Round 2

  6. Making the start up effective In this unit we will learn about... • Customer focus • The marketing mix • Limited liability • Legal & tax issues • On-time delivery • Customer satisfaction • Recruiting, training & motivating staff

  7. Customer Focus

  8. Task 1: Focusing on needs... In your groups discuss how the following businesses meet, anticipate & Identifymeet customer needs? • Tesco • Thornton's Chocolate • Next Consider how might they exceed them...

  9. Customer Focus • Businesses need customers to survive • Customer needs must be satisfied otherwise they will not use a business Businesses must focus on • Identifying customer needs • Anticipating customer needs • Meeting customer needs

  10. Meeting customer needs • A recent example... http://news.bbc.co.uk/1/hi/uk/8427400.stm

  11. Task 2 • Choose a company and create a role play about customer care. • Groups 1 & 4 -Good customer care • Group 2 – Poor customer care • Group 3 – Indifferent customer care

  12. Let’s look at some start up’s... http://news.bbc.co.uk/local/bristol/hi/tv_and_radio/newsid_7894000/7894880.stm

  13. To finish customer care… Write a paragraph about why customer service is important. Include an explanation of how poor customer focus impacts on business. Give examples of companies known for good/poor customer service.

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