Pulse Comes to You 2011 Opportunities for IBM Business Partners

1. Pulse Comes to You 2011 Opportunities for IBM Business Partners

2. Pulse Comes to You 2011 Last year Pulse Comes to You brought the experience and excitement of the global Pulse event to over 7,300 client attendees at 71 PCTY events worldwide and generated over $488 Million of validated leads. • WW Executive Speakers presented in the General Sessions of 30 events in 24 countries • Over 500 breakout sessions, including over 50 client presenters • Partnered with Forrester & IDC to include analyst participation at over 30 PCTY events IBM is now making these exciting events available to our Business Partners to host in 2011 and beyond! • Leverage your co-marketing funds to host your own Pulse Comes to You Event (links to offers on chart 11) • Demonstrate your expertise to your prospects • Host your event at your own venue or, subject to availability, you may use the IBM Client Event Package to host your event in one of our IBM Innovation Centers (IIC) or Forum Centers Worldwide • IBM may provide Executive speakers and/or subject matter experts based upon your projected audience size* • *Use of the above resources are subject to the terms and conditions of the offering and may not be available in all markets.

3. Pulse Content Portal Assets for Pulse Comes to You and so much more! pulse.vportal.net • Available on the Pulse Content Portal: • Video, synchronized slides and audio for all general sessions presentations • Synchronized slides and audio for all Pulse sessions (excluding the technical certifications) • Full transcription of all Pulse sessions • Searchable by word, phrase • Downloads of Video, Audio, PPT, PDF, Transcription • Content available until March 2012 Register and log into pulse.vportal.net Search for assets via search field or navigation taxonomy: category, speaker, product, keyword, etc. Stream or Download assets

4. IBM Cities – North America Q2 Dates

5. General Session Keynote Presentations Unleashing Business Innovation with ISM How IBM is helping clients deliver business value by driving out inefficiencies, as they not only drain capital that could be applied to business strategic goals, but also negatively affect business outcomes. Assets Smarter Computing IBM’s Smarter Computing strategy can assist clients in integrating, automating and transforming their IT organization with Cloud, ISM, Workload-optimized Systems and Federated Data Optimization. Assets Smarter Solutions for a Smarter Planet A discussion around how innovative solutions are being created and deployed in every industry, in highly unique ways. Introduction of IBM’s industry vertical solution supporting ISM. Assets Securing the World’s Infrastructure Discussion on IBM’s security & compliance strategy and offerings and relevant success stories. Assets The Evolution of Integrated Service Management Illustrate how IBM ISM capabilities can help clients deploy a process to continuously measure and improve the economics of their business infrastructures & assets with integrated analytics. Assets Optimizing your Business Infrastructure - Demonstration Illustrate how IBM ISM capabilities can help clients deploy a process to continuously measure and improve the economics of their business infrastructures & assets with integrated analytics. Assets

6. Proposed Half-Day Agenda Registration Desk Open 08:00 – 10:00 Video 10:00 – 10:05 Welcome 10:05 – 10:15 Choose from topics listed on Slide 5 Keynote #1 10:15 – 10:45 Choose from topics listed on Slide 8 Keynote #2 or Breakout Session 10:45 – 11:15 Choose from topics listed on Slide 8 Breakout Session 11:15 – 11:35 Breakout Session Choose from topics listed on Slide 8 11:35 – 11:55 Closing Remarks & Lunch 11:55 – 1:00

7. Proposed Full Day Agenda: Morning Sessions Registration Desk Open 08:00 – 10:00 Welcome 10:00 – 10:05 Keynote #1 Choose from topics listed on Slide 5 10:05 – 10:35 Choose from topics listed on Slide 5 Keynote #2 10:35 – 11:05 Choose from topics listed on Slide 5 Keynote #3 11:05 – 11:35 Closing 11:35 – 11:40 Lunch 11:45 – 12:45 01:00 – 05:30 Breakout Sessions: Choose from topics shown on following slide.

8. Proposed Full Day Agenda - Afternoon Sessions

9. Assets You Can Leverage! Currently available • Conference Mark / Identity Graphic • Save the Date HTML Email • HTML Email invitation • Flyer / Postcard • Presentation Template • PCTY Proposed Agendas • Presentations • Pulse Content Portal • Session Pod Casts / mp3 files • WW PCTY Landing Page • Web graphics and linkback kit • Letterhead Coming Soon • PCTY Style Guide • PCTY Email Signatures • Poster • Sales Kits • Client Reference Lounge in a Box

10. Sample Integrated Campaign & Resources • Drive to Event • e-mail • Telemarketing • Web banners • PCTY Event • IBM Innovation Centers (IICs) • Web Based • Unique venues • Lead Progression • Telemarketing • Progression/Closing Events • Web Conferencing Publish Your Success Marketing Resource Manager SWG Co-marketing Campaign Support Funding E-mail lists & Telemarketing services Sales prospecting tools: OneSource Online sales lead and marketing research tool: Hoover’s Client Events Package Event Support Funding Lotus Live Web Conferencing SWG Co-marketing Campaign Support Funding Lotus Live Web Conferencing Client Events Package Event Support Funding Solutions-daily.com Publish Your Case Study Global Solutions Directory More information about the above Marketing Resources can be found in the IBM PartnerWorld Program Guide Note: Use of the above resources are subject to the terms and conditions of the offering and may not be available in all markets.

11. Participating in IBM Pulse Comes to You Events At each of the Pulse Comes to You events that IBM will run in North America 2011, there is an opportunity for up to six Business Partners to participate in a showcase. Each Business Partner will have a 6’ skirted table in an area adjacent to the meal space, or in the venue lobby, depending on floor plan and availability. Requirements • You must have local sales presence in the IBM Business Unit where the event takes place. • If you are not hosting your own PCTY event, you must drive at least 2 customers or prospects to the IBM hosted events in which you participate. A list of the 2 registered attendees must be sent one week prior to the event. Selection of Business Partners • Applications for the PCTY Showcase will be reviewed with the local Business Unit sales team. • We will aim to have a mix of Business Partners who represent the full spectrum of Tivoli solutions. • Preference for participation in the Business Partner Showcase will be given to Business Partners who host their own PCTY event(s). • If you are selected to participate in the IBM hosted PCTY event(s), you will need to submit a logo in .jpg, .bmp, or .gif format along with a 20-word description of your company. • Contact Sue Ewig at sewig@us.ibm.com to request a Showcase Application for a North America PCTY event. • For rest of world events, contact Celeste Soto at celestial@us.ibm.com.

12. Hosting your own Pulse Comes to You event • Select an available city • Consider your agenda and event content • Download and e-mail your completed application to pcty@us.ibm.com • Questions? Contact Celeste Soto at celestial@us.ibm.com