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CMS II: Personnel

CMS II: Personnel . The Core Issues. People are your most valuable asset. If you don ’ t have the right people, you’ll never do anything great. By the same token, if you don ’ t put your people in a position to succeed, they'll never achieve their maximum potential.

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CMS II: Personnel

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  1. CMS II: Personnel

  2. The Core Issues • People are your most valuable asset. If you don’t have the right people, you’ll never do anything great. • By the same token, if you don’t put your people in a position to succeed, they'll never achieve their maximum potential. • In the Work-flow Tier, your main task is to ensure you have the right people in the right positions, with the right resources to create, discern, maximize and protect value. Key questions for personnel and management • Does everyone know what they have to do? • Do they have the resources they need to do their job? • Do people know their role in the content chain? • Is the audience/target market well-understood? • What are the externalities?

  3. Case study: Galson Labs • Client: Joe DeLeo, Director of Marketing Communications • Inherits a recently-redesigned web site • Works with a geographically distributed sales team • The site has information, but needs optimization to ensure the terms people are searching appear in the content structures. • The site generates leads, and the flow of information needs periodic analysis and refinement.

  4. The Hard Reality: Projects Involving People Suck • People are terrified of change, manipulative and lazy, ruled by emotion. They are ruled by FUD. (The Mythical Man Month) • Pilot Plant: When designing a new kind of system, a team should factor in the fact that they will have to throw away the first system that is built since this first system will teach them how to build the system. The system will then be completely redesigned using the newly acquired insights during building of the first system. This second system will be smarter and should be the one delivered to the customer. • Conceptual Integrity: To retain conceptual integrity and thereby user-friendliness, a system must have a single architect (or a small system architecture team), completely separate from the implementation team.

  5. Key Tasks Galson Labs Content Assessment • Understand their digital workflow and content management tasks • Home page contact form "That information is emailed to me, our president, CFO and Client Service Manager. Depending on the question, it is then re-directed to one of our Business Development Managers who are CIH's, or to our client service reps." • Optimize existing data capture and reporting infrastructure • Optimize content so it facilitates and supports both search-based lead generation, and CRM • Begin analyzing site analytics

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