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A Presentation to the TvB Research Conference

A Presentation to the TvB Research Conference. Electronic Data Interface (EDI) . Electronic Negotiation Avail Requests & WebAvails Electronic Contracting Client Information (& spot avails) Makegoods & other Revisions Electronic Invoicing Including post-buy analysis.

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A Presentation to the TvB Research Conference

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  1. A Presentation to the TvB Research Conference

  2. Electronic Data Interface (EDI) • Electronic Negotiation • Avail Requests & WebAvails • Electronic Contracting • Client Information (& spot avails) • Makegoods & other Revisions • Electronic Invoicing • Including post-buy analysis

  3. Buying local spot today… • Step 1: Agency faxes paper Avail Request to all stations • Step 2: A/E gathers ratings & prints paper Avail • Step 3: A/E presents Avail to buyer (fax) • Step 4: Buyer consolidates all paper avails • Step 5: Buyer negotiates Rates w. A/E by phone • Step 6: Agency sends Paper Order to A/E • Step 7: A/E (or sales assistant) re-keys Order • Step 8: Buyer & A/E • track progress (daily) • Step 9: Buyer & A/E negotiate (daily) MG’s • Step 10: Station sends Agency Paper Invoice (Agency ignores for 60 days) Agencies repeat this process 4-8 times per market!

  4. Another way to buy local spot... • Step 1: Agency sends Avail Request electronically (becomes part of TvSCAN header • Step 2: A/E presents & negotiates – then follows up with electronic WebAvail • Step 3: Agency books order on-line and manages the order on-line. Buying a market could be as easy as buying just one station!

  5. Electronic Negotiation • BuyMedia Avail Requests • Free on-line application for buyers • Eliminates “minding the fax machine” • Integrated into TvSCAN • All sellers included (incl. Rep’s) • TvSCAN WebAvails • Completely Seller controlled • PalmAvails – portable account mgmt tool

  6. Keys to Electronic Negotiation • Buyers demand a more efficient process • Most e-commerce options “revolutionize” the current sales process • Most e-commerce options do not provide connectivity to legacy systems • Most other systems offer significant barriers to entry (fees; software; support)

  7. WEBAVAILSMaking it easy to buy Television! Electronic Buy Request & WebAvail Station/ Rep Agency Order & changes sent electronically No proprietary software required! Order & changes EC’ed Traffic Order status & MG’s tracked electronically Invoice sent electronically

  8. Electronic Contracts • Client info & traffic codes are critical • Original Order • Management approval process • Activity tracking • Makegood & other changes • Order confirmations & status

  9. Delivery Status • WebAvails being released into 50 mkts • 1st Quarter 2001 – Avail Requests • EC available today – Marketron, Enterprise & VCI • 1st Quarter 2001 – C/JDS EC

  10. End

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