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Taiwan’s Mobile Data Services User: Survey Results 2007

Taiwan’s Mobile Data Services User: Survey Results 2007. III-FIND Selena Lin. Outline. About FIND Mobile Market in Taiwan WMDS Survey Method Overview of the Usage of Taiwan’s MDS. About III & FIND. III- I nstitute for I nformation I ndustry A non-profit organization

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Taiwan’s Mobile Data Services User: Survey Results 2007

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  1. Taiwan’s Mobile Data Services User:Survey Results 2007 III-FIND Selena Lin

  2. Outline • About FIND • Mobile Market in Taiwan • WMDS Survey Method • Overview of the Usage of Taiwan’s MDS

  3. About III & FIND • III-Institute for Information Industry • A non-profit organization • Research and development for Taiwan's information industry sector • Aim of improving the productivity and competitiveness of all industries through the use of IT • FIND-Foreseeing Innovative News Digiservice • From 1996 • A research team under III • Mission: to provide abundant and professional information on Internet demographics and trends.

  4. Mobile Market in Taiwan

  5. Mobile Phone Subscribers in Taiwan Note: The number of subscribers are based on the number of mobile phone numbers actually in use, including 2G, 3G and PHS. Source: NCC/Compiled by III-FIND

  6. Operators in Taiwan Source: Gartner (March 2006)

  7. Taiwan’s Mobile Market Event • 2002 • GPRS launched • July 2003 • Asia Pacific Broadband Wireless Launched First 3G service • Mid-2005 • Three major 2G operators rolled out 3G service • Oct. 2005 • The introduction of mobile number portability • Feb. 2006 • NCC (National communications commission) has been formally established • Sep. 2006 • CHT and Far EasTone launched HSDPA service • offered in several areas of Taipei City and the Hsinchu Science Park • Dec. 2006 • Taiwan Mobile launched BlackBerry service costs NT$899 (approx US$27) a month

  8. WMDS Survey Method

  9. WMDS Survey in Taiwan • Why Taiwan need WMDS survey? • To draw the full view of mobile data service usage in Taiwan • To compare with user behaviors among operators • Methodology • On-line Survey • Sponsorship • Sponsors provide incentive for responders • Including handsets, Prepaid card, etc…… • Portals provide free web advertisement • Survey period • Oct.20- Nov.19, 2006 • Sample size • 4,996 samples

  10. Government Industrial Development Bureau Mobile operators Far Eastone Telecom First International Telecom VIBO Internet Content Providers Sogi Every8D Portals Yahoo!Kimo Yam PChome Sponsorship

  11. Overview of the Usage of Taiwan’s Mobile Data Services

  12. Usage of Mobile Data Service Mobile Data Serviceshas been defined as:an assortment of digital data services that can be accessed using a mobile phone. Source: III-FIND, 2006

  13. Monthly Expenditure on MDS US$25.2 US$22.2 US$3.6 US$1.8 Source: III-FIND, 2006

  14. Frequency on using Mobile Data weekly 15.5 min each month on average Note：Currently Using Respondents Source: III-FIND, 2006

  15. Location of Using Mobile Data Services An increase in the use of mobile data services in transit and in public 32.8% 26.7% Note：Currently Using Respondents Source: III-FIND, 2006

  16. Usage on MDS Category Mobile Subscribers Note: n=6,228 Source: III-FIND, 2006

  17. Usage on MDS Category Mobile Data Service Users Note: Currently using respondents，n=2,487 Source: III-FIND, 2006

  18. Frequency and location on MDS category Using locations Frequency monthly Note：Current MDS users，n=2,487 Source: III-FIND, 2006

  19. Top 10 Mobile Data Services Note：mobile subscribers，n=6,228 Source: III-FIND, 2006

  20. MDS Usage by systems Note：Mobile subscribers，n=6,228 Source: III-FIND, 2006

  21. Mobile Worker Mobile worker means that more than 20% working time will leave the main job site, or the person who doesn't have regular workplace Where the mobile worker? Mobile worker's proportion Note：workers，n=3,723 Source: III-FIND, 2006

  22. Conclusion • WMDS is very important • To understand the status of mobile data service • To find out the position where my country stands • For operators to compare • Find out the factors that obstruct the market development • Content is poor? • Too expensive? • Handset issue? • What the most popular services in other countries? • Good business model • Another platform

  23. Thank you!! http://www.find.org.tw/engYou can find more informationabout Taiwan’s ICT development on this website.

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