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The Lean LaunchPad Way Sidnee Peck W. P. Carey School of Business

Get Out of the Building. The Lean LaunchPad Way Sidnee Peck W. P. Carey School of Business. “ t he next b est _______”. Product Development. Concept/Seed. Alpha/Beta Test. Launch/1 st Ship. Traditional Business Creation. GLITCHES MARKETING. DATE. PASSION. FEATURES.

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The Lean LaunchPad Way Sidnee Peck W. P. Carey School of Business

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  1. Get Out of the Building The Lean LaunchPad WaySidnee PeckW. P. Carey School of Business

  2. “the next best _______”

  3. Product Development Concept/Seed Alpha/Beta Test Launch/1st Ship Traditional Business Creation GLITCHES MARKETING DATE PASSION FEATURES

  4. we realize we don’t really know what we thought we knew. And worse: we don’t know what we don’t know.

  5. Why? Because we failed to ask.

  6. validation

  7. Failure is good if it happens quickly.

  8. 34% of new firms survive the first 10 years. U.S. Dept. of Commerce, Census Bureau

  9. in the last thirty years 40 million new jobs were created by startups. Steve Case, Startup America Partnership

  10. Payday AAWL.ORG

  11. framework

  12. Could you tell me how your business creates, delivers and capturesvalue?

  13. 9 building blocks

  14. Customer Development

  15. SEARCH Customer Discovery Customer Validation EXECUTE Customer Creation Company Building Steve Blank, The Startup Owner’s Manual

  16. know what we’re all great at? making assumptions.

  17. what pain do you solve for your customers? (why the heck are you starting this business?)

  18. The ability to receive recommendations from friends for services and products, via email. -Mashable Courtesy of Desert Living

  19. do you actually solve your customers’ pain? (how do you know?)

  20. Yelp received $1 million to build and test the idea. Users didn’t like it.

  21. The ability to write reviews on local businesses. For fun. -Mashable Courtesy of Desert Living

  22. assumptions = hypotheses

  23. design tests for each hypothesis…and then run the tests.

  24. Get Out of the Building!

  25. continuously ask your customers if you are on the right track. (they will tell you)

  26. pivot if you need to.

  27. fail if you have to.

  28. repeat.

  29. SEARCH Customer Discovery Customer Validation EXECUTE Customer Creation Company Building Steve Blank, The Startup Owner’s Manual

  30. Build a business based on validated facts of a scalable, repeatable business model.

  31. “the next best _______”

  32. Thank You! The Lean LaunchPad WaySidnee Peckskpeck@asu.edu @skpeck skpeck.tumblr.com

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