Dynamics of the Indian Culture May 2011

1. Dynamics of the Indian Culture May 2011 Your Team in India

2. EFactor WORD OF WELCOME World’s largest social community for entrepreneurs • World’s largest social community for entrepreneurs • 4 Pillars • Finding funding • Saving costs • Finding knowledge • Finding new revenue streams • One-Click network • Video

3. PROGRAM 16.00 - 17:00 Welcome & Drinks17:00 - 17:15 Roel Mangnus - East meets West 17:15 – 18:15 Bert van Hijfte – Business Development in India18:15 - 19:30  Networking Reception Organised by:

4. EAST MEETS WEST Roel Mangnus – Partner Go-India Sector Engineering & Infrastructure Together achieving your business goals in the Indian Market

5. Doing business in India • Language seldom a problem • Cultural differences many • India is Full of contrasts: • Rich vs. Poor • Urban vs. Rural • Young vs. Old

6. Key factors of doing successful business: • Good partners • Good planning • Aggressive due diligence and follow up • Patience and commitment Knowledge of the culture and local market

7. Cultural awareness

8. Cultural Differences Liu Young’s East meets West icon design BLUE stands for West, RED for East

9. Contacts

10. Punctuality www.go-india.nl

11. Opinion www.go-india.nl

12. Handling Problems www.go-india.nl

13. The Boss www.go-india.nl

14. Anger www.go-india.nl

15. Sence of selve www.go-india.nl

16. Queue when waiting www.go-india.nl

17. Be aware of your own cultural background Cultural differences are not about Good or Bad www.go-india.nl

18. Business Development:Dynamics of Indian Culture Bert van Hijfte – C. Consultancy Expert in cultural awareness www.go-india.nl

19. India in the 21st Century

20. India will be an economic power, and nothing will stop us India’s Minister of Finance, P. Chidambaram

21. Asia 2050 Asian Development Bank report: Asia 2050

22. Food for Thought The Netherlands and India: Two worlds apart? • Take your time. Prepare well. Be aware of profound differences in culture and ways of communicating. Knowledge is power • Global mindset and local strategy and solutions. • Critically look at your international experience, product, service. • Big countries like India are many countries in one • Laws and regulations might regionally differ and rapidly change • Bonding and building trust. Of contacts and contracts

23. India Facts • Population: 1.225 Million • Languages: multilingual society with 18 principal languages. Hindi spoken by approx. 40%, English is only trans-national language (business and government). • Religions: 80% Hindu, 12% Muslim, 2% Sikh, 2% Christian • Largest democracy in the world • GDP: approx. USD 1.425 Billion (2009) • GDP per head: approx. USD 3.400 (PPP) • Purchasing Power Parity: # 4 in the world • Growth GDP: approx. 8.5% (2010) • Exports to the Netherlands: EUR 1.7 Billion (2009) • Imports from the Netherlands: EUR 1.2 Billion (2009)

24. India Facts Political system and government: • Parliamentary system (bicameral) • Federal structure: 28 states and 7 union territories • Healthy competition between the states (relative autonomy) Some highlights: • 2nd highest number of billionaires in Asia: 4 richest Indians are richer than the 40 richest Chinese • 44% of top 100 of Fortune 500 companies are present in India • India’s consumer market will be world’s 5th largest by 2025 • Investment in infrastructure till 2017 approx. EUR 1000 Billion • 2nd emerging power in Asia: when will it overtake China?

25. India: is the elephant becoming a tiger? • Politics and economic policies • Economic liberalisation since 1991. The government and business/entrepreneurial spirit • From a centralised command towards a liberalised federal state. Differences within India • Management and international outlook. The British legacy • Manufacturing: a rapidly growing sector. International quality? • Infrastructure and supply chain • The Indian consumer/market. A country of festivals • Cultural diversity: many countries in one • Working in India. Cultural aspects. Do’s and don’ts

26. The Western and Indian Psyche and Management • History, Culture and Religion • Some Hindu concepts: dharma, svadharma, samasara, karma and moksha. • Castesystem and Hierarchy • Rol of Caste in modern day India: politics and business • The Family and business • Hierarchy and everyday management • High and Low Context Cultures

27. India one market? • About Metros and Specific Regions • Cities and countryside • About billionaires and those who live on 1 euro a day • Demography and the different generations • Different sectors different approaches • (Local-) culture and Business Model • (Local-) culture and product/service • (Local-) culture and Management • Local expertise

28. Some interesting Cases • McDonalds • Unilever • Philips • Lemnis Lighting • Ikea

29. Bibliography and more information • Edward Luce: In spite of the gods: the strange rise of modern India • The Economist and Financial Times: Special reports on India • ADB: Asia 2050, Realizing the Asian Century • Yale Global: Future Scenario for Asia • CIA: Information on specific countries • World bank: Doing Business in.... • EVD: Country information and specialists

30. Q&A - Open discussion www.go-india.nl

31. CConsultancy • For more info about business in India Bert van Hijfte: +31651999327 E-mail: bvhc.consult@planet.nl

32. CLOSING REMARKS Thank you! www.go-india.nl

33. Upcoming EFactor events Roundtable: Make your way to the Valley June 6th, Amsterdam Crowdfunding & Online Sourcing June 22nd, Amsterdam Lessons learned in Entrepreneurship September 7th, Zeist Find more information via: www.efactor.com