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Persuasion Tactics

Persuasion Tactics. How to Sell Eskimos Ice Cubes. Bandwagon. Come on! Everyone else has one! The majority has one and their lives are better for it. Bandwagon is where you try to persuade people to your side by SHOWING that everyone else and their dog agrees with you already. Common Folk.

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Persuasion Tactics

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  1. Persuasion Tactics How to Sell Eskimos Ice Cubes

  2. Bandwagon • Come on! • Everyone else has one! • The majority has one and their lives are better for it. • Bandwagon is where you try to persuade people to your side by SHOWING that everyone else and their dog agrees with you already.

  3. Common Folk • Trust me! • I’m just like you! • Look how much better my life is now! • You could have this! • Common Folk is where you show people like your customer using your product/agreeing with you, and how much better their lives are for it.

  4. Celebrity Sparkle • Don’t you want to be just like me? • I have this so you should want it. • I’m fabulous because this product makes me better/more important. • Celebrity Sparkle uses influential famous people to sell the product by showing how much closer you could be to being like your idol if you have this product.

  5. Attracting Appeal • Logos: Appeal to reason by using facts, statistics, research, logical arguments, etc. • Ethos: Appeal to the credibility or character of the author or of the people quoted. • Pathos: Appeal to emotion, values, and beliefs to support your own feelings or passion about the issue.

  6. Why Wait? (Karos) • Persuasion creates a sense of urgency. • You can’t wait, you have to act now! • Buyers must feel good about the product they’re buying, must create a sense of self worth. • Using the Logos/Ethos/Pathos you can create a sense of good bargain or urgency.

  7. Where We See It– • Commercials • Magazines • Speeches • TV infomercials • Billboards • Internet • Flyers • Stores

  8. Why Persuade? • Support a cause • Urge people to action • Promote change • Refute a theory • Arouse sympathy • Stimulate interest • Win agreement • Solve a problem

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