ELEMENTS OF DESIGN

1. ELEMENTS OF DESIGN • Tools needed to create designs • Include: • Space • Form • Line • Texture • Color • Need all the elements of design to describe, plan and evaluate your housing CMAGNO

2. SPACE • * Space – The area around a form such as the area around a table and the area inside a form, such as the area inside a room. • * The designer must consider 2 things: • 1) The size of the design space • 2 The arrangement of objects within that space. CMAGNO

3. Spaces Convey a Range of Feelings * Large open spaces – openness, grandeur, freedom *If too large – can make one feel lonely, uncomfortable, small, lost, overwhelmed. CMAGNO

4. Small Places * If well designed – can make people feel snug, comfortable, secure, cozy and warm. If room is crowded and has low ceilings – can make one feel confined. CMAGNO

5. Small places ideas! CMAGNO

6. Arrangement of Space • You can achieve various effects by arranging the space differently… • To make a small space appear larger: • Limit furnishings (keep space open) • Select small furniture (plain design) • Install mirrors • Remove walls • Expand window area CMAGNO

7. Arrangement of Space * To make a large space feel smaller: 1) Divide the space into separate areas. 2) Arrange room into small clusters 3) Use area rugs to divide space * A room can be made to appear larger or smaller through the use of color, texture, furnishings, screens, floor and wall coverings, lighting, etc. CMAGNO

8. To make a large space feel smaller Before After Paint ! Before After CMAGNO

9. Group furniture into functional clusters CMAGNO

10. Go buy (or make) a rug! CMAGNO

11. Use a room divider! CMAGNO

12. . Curtains are a great way to section off spaces, and hanging artwork can have the same effect. CMAGNO

13. Keep scale in mind! CMAGNO

14. SPACE 2- Dimensional or 3 DIMENSIONAL ??????? • Remember… • Paintings and drawings are two-dimensional. •  They have length and width. They are flat. Sculpture, furniture, houses, etc has length, width, and depth, the three dimension. CMAGNO

15. Negative Space/Positive Space Positive Negative Negative Space is the space between an object, around an object, but is not part of the actual object itself. CMAGNO

16. Negative Space in Logo Design Negative plays an important part in logo design. Some of the worlds most recognized logos feature creative negative spaces. Take FedEx for example… Negative/positive spaces?!? Observe…the spaces between the letters in “Ex” to create an almost subliminal arrow. According to FedEx spokesman Jess Bunn: “The arrow was indeed intentional as a secondary design element…” CMAGNO

17. More Examples of Negative Space MORE EXAMPLES OF NEGATIVE SPACES CMAGNO

18. Mass Mass- the amount of pattern or objects in a space and how crowded or empty a space appears. A space can have high mass or low mass. High Mass = visually crowded (many patterns or lines in fabric, for example; A cluttered room; communicates formality and weightiness. CMAGNO

19. Mass * Low Mass = A space that is simple and sparse; gives a clean and airy feeling. Minimalism and Shaker styles reflect low mass. * Blending high and low mass creates variety in a room design. (See text pg. 248- visuals) CMAGNO

20. 3 Options for Arranging Space: 1) Fill it – with furniture, carpets, wall hangings, etc. 2) Divide it – with furnishings (sofa, chairs, room dividers, screens, etc); with architectural features (columns and partitions). 3) Leave it empty * Decision on how to arrange space depends on personal preference and function. CMAGNO

21. Form is 3-Dimensional… It describes the shape and structure of solid objects. It contains mass and volume. Line is one dimensional: length Form is three-dimensional: length, width, and depth Shape is two-dimensional: length and width CMAGNO

22. There are 4 different types of form… A chair is shown here, illustrating all 4 types of form. Realistic Form: it looks like the real thing It communicates a lifelike, traditional, and familiar feeling Abstract Form: alters a recognizable object to be more contemporary Geometric Form: uses geometric figures to create an object Communicates organization, order, and a tailored look Free Form: random, untraditional with a sense of freedom CMAGNO

23. Guidelines for using Form… Form follows function. The function of the object must be the first consideration, and the form is of secondary importance. The curved lines create a globe-type form for this vase. Although colorful, the opening at the top is not of an ample size for the flower stems. This vase, therefore, is only useful as a knick knack. The diagonal form of this bookcase, along with the colorful stains, are attractive and interesting. The function, however, has been ignored. The books would always be falling over without vertical side supports. CMAGNO

24. Guidelines for using Form… Related forms are more agreeable than unrelated forms.A room is more pleasing if the form of the dominant piece is repeated in minor pieces and accessories within a room. The curved lines and forms of the headboard are repeated in the nightstand and dresser, the chandelier, the tied-back curtains, the table lamps, and the pattern in the rug. CMAGNO

25. FORM The End CMAGNO