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Joe Nguyen Vice President , APAC | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen @comscore.com

The Demographics of Online Travel. PATA Annual Conference, 12 April 2011. Joe Nguyen Vice President , APAC | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen @comscore.com. comScore is a Global Leader in Measuring the Digital World.

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Joe Nguyen Vice President , APAC | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen @comscore.com

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  1. The Demographics of Online Travel PATA Annual Conference, 12 April 2011 Joe Nguyen Vice President, APAC | comScore, Inc. ( NASDAQ:SCOR) hp+65 9478 2100 | emailjnguyen@comscore.com

  2. comScore is a Global Leader in Measuring the Digital World Over 2 Million Person Panel 360°View of Person Behavior Some Travel Clients

  3. Let’s Play Trivia!

  4. Which Region Currently Has The Most Internet Users? a) North America b) Asia Pacific c) Europe

  5. GLOBAL INTERNET POPULATIONS Worldwide Online Population (Millions) The Majority of Global Internet Users are in Asia. China Alone Comprises 19% of the Global Internet Population and is Continuing to Grow Rapidly. +8% • Distribution of Worldwide Internet Audience, December 2010Source: comScore Media Metrix December 2009 December 2010 Internet Users Ages 15+ Accessing the Internet from a Home or Work Computer

  6. Visitors to Travel Sites are growing YOY Y-O-Y Feb 2010 vs Feb 2011 shows 17.7% increase.

  7. Which Region Currently Has The Most Share of Visitors to Travel Sites? a) North America b) Asia Pacific c) Europe

  8. Share of Travel Site Visitation by Global Regions Sixty-three percent of visitors to Travel sites come NA and Europe

  9. In Which Country Do Travel Sites Have The Highest Reach? a) United States b) United Kingdom c) New Zealand

  10. Countries with the highest rates of Travel site visitation… … are primarily in Europe and North America

  11. Reach of Travel in APAC Countries

  12. World-wide, Who has the more reach? a) Airlines Sites b) OTA Sites c) Hotels/Resorts Sites

  13. Travelers Research As Well As Transact

  14. Which LCC Has The Highest Number Of Online Visitors? a) Tiger Air b) JetStar c) AirAsia

  15. Low-Cost Carriers Have Had Significant Growth Over The Past Year

  16. Asia Leads In Growth Of Visitation To Airlines Sites

  17. Who Tends to Visit Travel Sites More? a) People 35 years old and above b) People Below 35 years old c) No difference Under 35 35 & Over

  18. The Demographics of Online Travel - Composition

  19. In Asia Pac, Who Tends to Visit LCC Sites More? a) People 35 years old and above b) People Below 35 years old c) No difference

  20. Asian LCCs Attract Younger Travelers

  21. North America LCCs Skew Older; Europe LCCs Track Normal

  22. Who Spends More Time on the Internet – Men or Women?

  23. Although men are in the majority across the global Web, women spend about 8% more time online. Total Time Spent Online Global Internet Population, 18+ +8% 54.3% men 45.7% women 24.8 hrs 22.9 hrs Worldwide Audience (15+ accessing from Work or Home), April 2010 Source: comScore Media Metrix Worldwide

  24. Which Country Has The Highest % of Internet Users Aged 55+? a) Japan b) Australiac) New Zealand

  25. Mature Online Markets = Mature Audiences Internet Population Age Distribution by Country Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix Demographic Report, May 2010

  26. Which Country Has the Fastest Growing Social Networking Audiences? a) Brazil b) Russia c) India d) China

  27. Fastest-Growing Social Networking Audiences are in Russia, Brazil, Mexico Internet users in Russia and Brazil, the two fastest-growing Social Networking audiences in the world, predominantly use local sites VKontakte (in Russia) and Google property, Orkut (in Brazil). Total UVs to Social Networking Sites (MM)& % Growth YOY Source: comScore Media Metrix Countries with Highest Percentage Growth in UVs to a Social Networking SiteInternet Users Ages 15+ Accessing the Internet from a Home or Work ComputerOctober 2009 vs. October 2010

  28. Which Country Has The Highest Reach of Social Networkers? a) Indonesiab) Malaysiac) Philippines

  29. Facebook’s Most Avid Users are In Asia and Latin America With one of the largest non-resident populations in the world, it is no surprise that Facebook’s reach is highest in the Philippines, with 93.6 percent of web users there using the social network. Facebook.com Top 15 Global Markets by % Reach Source: comScore Media MetrixFacebook.com Top 15 Global Markets by Percent ReachInternet Users Ages 15+ Accessing the Internet from a Home or Work ComputerOctober 2010

  30. Today, PATA and comScore are jointly releasing the white paper on “Low-Cost Airlines: The Changing Demographics of Travel” on which the majority of this presentation is highlighting. http://www.comscore.com/Press_Events/ Presentations_Whitepapers/2011/ Global_Travel_Trends_with_a_Focus_on_Asia_Pacific

  31. THANK YOU! PATA Annual Conference, 11 April 2011 Joe Nguyen Vice President, APAC | comScore, Inc. ( NASDAQ:SCOR) hp+65 9478 2100 | emailjnguyen@comscore.com

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