Technology & Implementation

1. Technology &Implementation

2. Our Company Founded in 2003, Opt-Intelligence operates a leading Opt-In Ad Solution built on our patent-pending Clear-Request™ technology platform. Our solution enables publishers to monetize their user base with many opt-in ad implementations including, co-registration, post-registration and full-page banners. Opt-Intelligence recently introduced a revolutionary self-service system called LeadServe™, which gives SMBs, around the world, the comprehensive tools to harness the true power of opt-in advertising.

3. Intro The Clear-Request™ Ad Serving Technology: • Allows for extensive customization • Protects each user’s PII data • Is easily integrated directly into your website HTML • Can serve opt-in offers into most areas of your website

4. Customization Customization for each unique ‘placement’ includes: • Selecting which Non-PII* data you will pass (if any) • Selecting which PII** data you will pass (if any) • Selecting which offers can be served • Selecting the offer format & presentation • Defining the behavior after an opt-in is submitted by a user • Defining he behavior when there are no offers to serve • Defining all aspects of the submit button and who “hosts” it * Non-PII – Non Personally Identifiable Information, like gender, age, zip code, etc. ** PII – Personally Identifiable Information, like email address, postal address, phone number, etc.

5. PII Data Protection Each user’s PII data is “hidden” from the Clear-Request™ system during the offer targeting & serving process. The benefits are: • You only allow a users PII data to be seen if they opt-in to an offer and therefore only after they have given consent. • The user does not have to re-enter their PII data if they choose to opt-in to an offer. • You can still pass non-PII demographic and geographic data in an unprotected fashion for the purpose of targeting.

6. Integration - Javascript There are two versions of the ad serving javascript: • Basic • Requires programming to pass user data for targeting. • Requires integration of a single section of javascript directly into the HTML, exactly where the offers should be served. 2. Cookie • Requires no programming to pass user data for targeting. • Requires integration of a first section of javascript directly into the HTML where user data is collected. • Requires integration of a second section of javascript directly into the HTML, exactly where the offers will be served.

7. Integration - Placements Both versions of the Clear-Request™ javascript allow for integration into most areas of your website. • Examples: • On or after the registration page • On the “Thank You” page • On or after the Log-In page • On or after the “Edit Profile” page • On an interstitial page • In an IAB banner position

8. Examples

9. Code Example - Basic

10. Code Example - Cookie

11. Clients Our network of publishers and advertisers include top tier retailers, information providers, and medical establishments. Below is a sample listing of our web publishers and advertisers. “Opt-Intelligence is truly a leader in today’s evolving, opt-in lead generation marketplace. Their high standards and hosted network protect us from the abuse that is rampant among many other lead generation providers. The quality of the opt-ins they generate for us are second to none.” Jacob Hawkins, Overstock, Director of Online Marketing