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Ongoing Competitive Clinical Trials Information… “Mining for Gold” Zorba B. Lieberman

Ongoing Competitive Clinical Trials Information… “Mining for Gold” Zorba B. Lieberman June 6, 2005. What is TrialTrove?. Competitive Clinical Trials Surveillance Service. Global coverage of ongoing trials Customized Web-enabled database shared across the enterprise

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Ongoing Competitive Clinical Trials Information… “Mining for Gold” Zorba B. Lieberman

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  1. Ongoing Competitive Clinical Trials Information… “Mining for Gold” Zorba B. Lieberman June 6, 2005

  2. What is TrialTrove? Competitive Clinical Trials Surveillance Service • Global coverage of ongoing trials • Customized Web-enabled database shared across the enterprise • Continuously up to date • Mechanism to include internal intelligence • Built-in alerting system • Unlimited research support

  3. Themes for Today Getting the information • Where ongoing trials information can be found and how much is out there Using the information • Understand where your competitor is with executing on their strategy • Making adjustments to your own drug development and commercialization strategy

  4. Trials Information Sources • Web sources including: • Government (clinicaltrials.gov, cancer.gov) • Other trials listings sources (controlled trials UK, Centerwatch) • Research centers & community hospitals • Company Web sites • News feeds • SEC filings and analyst conference calls • Medical meetings

  5. Example: Breast Cancer Trials * diagnostic, genetic marker, non-Rx treatment trials excluded. Source: Citeline, clinicaltrials.gov

  6. Example: Breast Cancer Trials 1,092 Trials (2.3x) Ex-US 431 (5.1x) US 473 Trials 85 Ex-US 661 (1.7x) US 388 clinicaltrials.gov TrialTrove Source: Citeline, clinicaltrials.gov

  7. How Clients Use Trials Information… …to understand their competitive environment

  8. Targeted Indications: Bay 43-9006 Number of Trials Targeted Cancer Type

  9. Bay 43-9006 trials in 23 countries 1 10 3 22 23 1 2 1 1 3 2 1

  10. Bay-43-9006 Clinical Development Program

  11. The Value of Trials Information for CI Discovery • “I didn’t know that [Company X] had initiated a Phase II trial in Glioblastoma..!” Get depth of detail • Details of trial design offer leading edge insights into competitor plans Identify patterns • Asses a competitor’s commercialization strategy

  12. How Clients Use Trials Information… …to adjust their own development programs as the competitive environment changes

  13. Phase II and III Anti-VEGF Trials Number of Trials Targeted Cancer Type

  14. Historical Enrollment Rates Source: Citeline (sample of Alzheimer’s trials data)

  15. Using Trials Information to Make Internal Business Decisions • Decide which indications to target • Predict trial duration • Assess protocol design • Optimize geography to find patients • Identify investigators/KOLs

  16. Summary • There is a lot of ongoing trials information out there, but it is very fragmented and diffuse • Effectively assimilating the fragments can offer a tremendous competitive advantage • Besides understanding competitors’ actions and intent, companies can use this information to optimize their own drug development

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