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VICKY MARTIN PORTONOVO 19.09.2011. Heartlands. The creation of a landmark World Heritage Site attraction and visionary social tourism enterprise. Vicky Martin CEO Heartlands Trust. What is Heartlands? Regeneration project Gateway to the Cornish mining WHS Landmark attraction
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Heartlands The creation of a landmark World Heritage Site attraction and visionary social tourism enterprise Vicky Martin CEO Heartlands Trust
What is Heartlands? • Regeneration project • Gateway to the Cornish mining WHS • Landmark attraction • Why is it visionary? • Q&A
Heartlands: a regeneration project • £35m project • The restoration of a tin mine in Pool, Cornwall, England • The development of new visitor, community and commercial facilities • A catalyst for wider regeneration Pool, Cornwall
State-of-the-art WHS exhibitions • Tell the story of how Cornish mining and ingenuity shaped the world • Sign post other WHS attractions
Exotic gardens Plants selected to reflect the historic migration of Cornish mining pioneers around the world Lakes and water features
Arts and events 15 artist studios Art installations and exhibitions Outdoor amphitheatre and events field Market Square Community centre
Adventure Playground Largest free adventure playground in Cornwall Themed on mining heritage of site and local folklore
Business at Heartlands State-of-the-art conference facilities Work spaces and meeting venues A platform for farmers' markets, art fairs, festivals and exhibitions
Live at Heartlands 19 apartments 5 designated social housing
How is it visionary? • As an example of sensitive development in a World Heritage Site that acts as the catalyst for wider growth • Many of historic buildings listed • Importance of quality and authenticity • Scale of development • £35m project funded by BIG Lottery, EU Convergence, Homes and Communities Agency
As a beacon for sustainable development • Environmental sustainability • Low carbon development, BREEAM excellent • Showcase green technology • Biomass, photovoltaic, wind • rainwater harvesting • Recycling • Promote sustainable practice • Green leases for apartments and workspaces
Economic sustainability • Social enterprise • Trading commercial but with social aims • Innovative trading mix • Visitor, commercial, residential • Providing new business opportunities and state-of-the-art conferencing facilities • Job creation • during construction operational phases
Social sustainability Community engagement Inclusive design process Priorities identified by local community. The role of volunteers Restoration Operations Building social capital
What is Heartlands? • Regeneration project • WHS Gateway • Landmark attraction • How is it visionary? • As an economic development tool • As a beacon for sustainable development • Thank you for listening – any questions?