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Soybean Checkoff Update. Bob Haselwood United Soybean Board (USB ) Treasurer Kansas Soybean Commission ( KSC ) Chairman to the Kansas Farm Bureau Oilseeds Advisory Committee February 9, 2012. Soybean Checkoff Update. Soybean Checkoff Update. USB Long-Range Strategic Plan
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Soybean Checkoff Update Bob Haselwood United Soybean Board (USB) Treasurer Kansas Soybean Commission (KSC) Chairman to the Kansas Farm Bureau Oilseeds Advisory Committee February 9, 2012
Soybean Checkoff Update USB Long-Range Strategic Plan Vision: U.S. soybeans will be the leader of the global oilseed industry
Soybean Checkoff Update • MEAL and OIL: Increase the value of U.S. soybean meal and oil to the entire value chain
Soybean Checkoff Update • FREEDOM TO OPERATE: Ensure that our industry and its customers have the freedom and infrastructure to operate
Soybean Checkoff Update • CUSTOMER FOCUS: Meet our customers’ needs with quality soy products and services to enhance and expand our markets
Soybean Checkoff Update KSC Strategic Plan Mission: Invest checkoff dollars to improve the profitability of Kansas soybean farmers
Soybean Checkoff Update • Expanding existing markets • Developing new uses • Conducting agronomic research • Communicating goals and successesto farmers, industry partners and consumers
United Soybean Board800-989-USB1info@unitedsoybean.orgwww.UnitedSoybean.orgKansas Soybean Commission877-KS-SOYBEANinformation@kansassoybeans.orgwww.KansasSoybeans.org