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Future of Lotteries: Adapting to Changing Trends in the $1.5 Billion Jackpot Era

Explore the impact of the $1.5 billion Powerball jackpot on sales and revenue, retail economics, and millennial engagement. Discover key findings from surveys and strategies to overcome jackpot fatigue, leverage social media, and innovate products.

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Future of Lotteries: Adapting to Changing Trends in the $1.5 Billion Jackpot Era

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  1. SMART-TECH 2016 NEW YORK CITY Gary Grief, Executive Director, Texas Lottery WHAT NOW? The $1.5 Billion Question

  2. SMART-TECH 2016 NEW YORK CITY

  3. SMART-TECH 2016 NEW YORK CITY Gary Grief, Executive Director, Texas Lottery WHAT NOW? The $1.5 Billion Question

  4. SMART-TECH 2016 NEW YORK CITY POWERBALL JACKPOT FATIGUE = SALES DECLINE AVG JP NATIONWIDE SALES __________________________________ 2012 $85 M $3.96 BILLION 2013 $120 M $5.95 BILLION 2014 $117 M $4.82 BILLION 2015 $105 M $3.99 BILLION

  5. SMART-TECH 2016 NEW YORK CITY OVERDUE FOR CHANGE POPULATION JACKPOT ODDS __________________________________ 2009 129,000,000 1 IN 195 MILLION 2015 307,000,000 1 IN 175 MILLION

  6. SMART-TECH 2016 NEW YORK CITY • POWERBALL GAME CHANGES • OCTOBER 2015 • MATRIX CHANGE • JACKPOT ODDS INCREASED FROM 1:175M TO 1:292M • OVERALL ODDS DECREASED FROM 1:31.8 TO 1:24.9 • INCREASED 3RD PRIZE FROM $10K TO $50K • CHANCE FOR PLAYERS TO MULTIPLY MOST PRIZES BY UP TO 10 TIMES WHEN THE JACKPOT IS $150 MILLION OR LESS

  7. SMART-TECH 2016 NEW YORK CITY FRANCE ITALY CHINA COLUMBIA KOREA CANADA AUSTRALIA JAPAN

  8. SMART-TECH 2016 NEW YORK CITY VIDEO

  9. SMART-TECH 2016 NEW YORK CITY IMPACT OF RECORD JACKPOT • SALES AND REVENUE • RETAILER ECONOMICS • MILLENIAL PENETRATION • SOCIAL MEDIA EXPANSION • LOTTERY AND VENDOR CORE COMPETENCIES

  10. SMART-TECH 2016 NEW YORK CITY KEY FINDINGS FROM LEGER SURVEYFEBRUARY 11-18, 2016 • 88% AWARENESS OF JACKPOT • $500 MILLION JACKPOT WAS THE “SPOT” • TEN MILLION NEW POWERBALL PLAYERS • HALF OF ALL AMERICANS BOUGHT A TICKET

  11. SMART-TECH 2016 NEW YORK CITY WHAT NOW? The $1.5 Billion Question • LEVERAGE INROADS MADE WITH MILLENIALS AND SOCIAL MEDIA • OVERCOME FUTURE JACKPOT FATIGUE • MANAGE EXPECTATIONS WITH POLICYMAKERS • LEVERAGE THE REVENUE RECORDS IN EVERY STATE • MAINTAIN FOCUS ON RETAILER EXPANSION AND PRODUCT INNOVATION

  12. SMART-TECH 2016 NEW YORK CITY THANK YOU!

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