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Social-Media Pranksters Had Fun With Walmart's Caskets

Social-Media Pranksters Had Fun With Walmart's Caskets. By Levi Stromme and Winki Wan. Founder: Sam Walton Headquarters in Bentonville, Arkansas $404 billion in revenue in 2008 Approximately 2.1 million employees . Company Background. Currently selling Caskets Online sales only

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Social-Media Pranksters Had Fun With Walmart's Caskets

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  1. Social-Media Pranksters Had Fun With Walmart's Caskets By Levi Stromme and Winki Wan

  2. Founder: Sam Walton • Headquarters in Bentonville, Arkansas • $404 billion in revenue in 2008 • Approximately 2.1 million employees Company Background

  3. Currently selling Caskets • Online sales only • Range from $895 to $2899 • Made in the USA • Made of 18 gauge steel, hand sewn inside • Also offer a 4” wider Casket named “the Regal” for people who “lived life to it’s fullest” • 15 models in all From the Cradle to the Grave

  4. Mom Remembered • Dad Remembered • American Patriot • Lady de Guadalupe • Regal Wide • Pieta & Last Supper • Executive Privilege • Sienna Bronze • $895 • $895 • $1099 • $895 • $1199 • $1599 • $1399 • $2899 Styles and Pricing

  5. Walmart used their usual social marketing on their website • Empowered consumers to rate and leave feedback on the caskets • Prank feedback caused social news sites such as Reddit, to follow the trend • Walmart has responded by deleting all reviews for their caskets Not so Helpful Reviews

  6. 525 out of 548 people found this review as “helpful”

  7. Would you ever consider purchasing a casket through Walmart? • Is this serious competition for funeral homes? Questions

  8. Diatch, Craig. "Social-Media Pranksters Had Fun With Walmart's Caskets." Advertising Age 5 Nov 2009: 1. Web. 5 Nov 2009. <http://adage.com/digitalnext/article? article_id=140322>. • http://www.youtube.com/watch?v=HLXDApQ9bs4 • http://www.walmart.com/search/search-ng.do?search_constraint=0&ic=48_0&search_query=caskets&Find.x=0&Find.y=0&Find=Find Works Cited

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