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Knowledge Management

Knowledge Management. “BA”. Presented By : Yuyun Adhi Prawoto Husin Meifrida Eka Siti Fatima Anggun Nan Tungga. MEMAHAMI KNOWLEDGE SPIRAL ALIAS SECI.

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Knowledge Management

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  1. Knowledge Management “BA” Presented By : Yuyun Adhi Prawoto Husin Meifrida Eka Siti Fatima Anggun Nan Tungga

  2. MEMAHAMI KNOWLEDGE SPIRAL ALIAS SECI Ikujiro Nonaka membuat formulasi yang terkenal dengan sebutan SECI atau Knowledge Spiral. Konsepnya bahwa dalam siklus perjalanan kehidupan kita, pengetahuan itu mengalami proses yang kalau digambarkan berbentuk spiral, proses itu disebut dengan Socialization - Externalization – Combination - Internalization

  3. Seven-Eleven, in its annual report, lists the efollowing as advantages of the market-dominance strategy: 1. Boosts distribution efficiency.2. Improves brand awareness.3. Increases system efficiency.4. Enhances the efficiency of franchise support services.5. Improves advertising effectiveness.6. Prevents competitors entrance into the dominant area.

  4. The responsibilities of the two are as follows:Seven-Eleven Japan responsibilities: 1. Development of supply and merchandise.2. Providing the ordering system.3. Cost of system operation.4. Accounting.5. Advertising.6. Installation and remodeling of facilities.7. 80% of utility costs.

  5. Franchise owner responsibilities: 1. Operation and management of store.2. Hiring and paying staff.3. Ordering.4. Maintaining store appearance.5. Customer service.

  6. Latar BelakangTOYOTA PRIUS • Prius merupakan mobil hybrid pertama kali di Dunia • Sambutan pasar cukup baik • Memenangi berbagai macam penghargaan • Merupakan revolusi dari toyota (produk, teknologi, proses development)

  7. (Cont.) • Toyota ingin memberikan terobosan besar dalam bisnis mobil abad 21 • Toyota memilih Uchiyamada untuk menjawab hal itu • Pembentukan tim G21 yang didukung penuh top management

  8. Dalam Ba, leader harus memilih orang yang tepat untuk bisa diajak berinteraksi dan sharing knowledge. Efisiensi dan kecepatan dalam bekerja sangat penting dalam pengembangan suatu produk baru Bekerja bersama adalah point penting Tiap anggota tim harus mampu memberikan kontribusinya (pengetahuan) dan pandangan serta pendapatnya, kemudian disharingkan dalam satu pertemuan. Perlunya adanya kontinuitas hubungan antara anggota (email)

  9. i-Mode Service • NTT DoCoMo • DoCoMo is The Predominant Mobile phone in Japan • “Do Communication over the Mobile network” • i-Mode, OsaifuKeitai, International Service, Miscellaneous Service • Docomo was spun off from Nippon Telegraph and Telephone (NTT) in August 1991, became NTT DoCoMo • Problem • Market for voice communication was expected saturate • To find another business to sustain its growth • Solution • Build Team (external and Internal) ~ Connecting Ba • Energizing Ba (From Volume to Value) • Benefit • Successfulcreate i-mode service to fulfill requirement customers

  10. Three dialogical mechanisms for generating new knowledge

  11. Nonaka´s theory of knowledge creation (1/3) Four modes of knowledge conversion Tacit Knowledge To Explicit Knowledge Socialization Externalization Tacit Knowledge From Internalization Combination Explicit Knowledge

  12. Nonaka´s theory of knowledge creation (2/3) Contents of knowledge created by the four modes Tacit Knowledge To Explicit Knowledge (Socialization) Sympathized Knowledge (Externalization) Conceptual Knowledge Tacit Knowledge From (Internalization) Operational Knowledge (Combination) Systematic Knowledge Explicit Knowledge

  13. Nonaka´s theory of knowledge creation (3/3) “Organizational knowledge creation is a continuous and dynamic interaction between tacit and explicit knowledge” Nonaka, I. and Takeuchi, H. (1995) The Knowledge–Creating Company, OUP, New York

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