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Final Exam Wednesday, May 10th 1:15 pm - 3:15 pm Bring a blue bubble sheet.

Final Exam Wednesday, May 10th 1:15 pm - 3:15 pm Bring a blue bubble sheet. Room 304: lab sections 10, 11, 12 Room 306: lab sections 13, 14, 15 Room 308: lab sections 16, 17, 19, 20. E-Commerce. Establishing an on-line presence. Do you need a web site?.

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Final Exam Wednesday, May 10th 1:15 pm - 3:15 pm Bring a blue bubble sheet.

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  1. Final ExamWednesday, May 10th 1:15 pm - 3:15 pmBring a blue bubble sheet. Room 304: lab sections 10, 11, 12 Room 306: lab sections 13, 14, 15 Room 308: lab sections 16, 17, 19, 20

  2. E-Commerce Establishing an on-line presence

  3. Do you need a web site? • Three main reasons why businesses establish web sites • Marketing • Customer Support • Sales

  4. Cost Considerations • Will I own/run my own server? • How will my site/server be connected to the Internet? • Who will design my site? • Who will maintain my site? • Do I want to accept orders on-line? • Do I want to interface my web page with existing databases or order systems?

  5. Small Business Marketing Site Setup • Invest in a web development tool and use it to design and maintain your site • Establish your own domain name • http://www.internic.net • Find an ISP (Internet Service Provider) • Register your site with search engines • http://www.siteowner.com • Outsource • http://www.baweb.com/

  6. Moving from Marketing to Selling • Merchant accounts • Internet discount rate • Transaction fee • Monthly fees and minimums • Holdbacks and charge backs • Setup and equipment • On-line clearing • Secure Servers • Outsource Internet payment solutions • http://www.anacom.com

  7. Moving from Marketing to Selling (cont.) • Order forms • present all products, prices, and options • subtotal the order, add shipping and handling and calculate sales tax • Accounting • need a method of tracking your orders • email notification, electronic receipts, on-line reports, etc. • Interface with existing databases or order systems

  8. Technical Challenges • Developing an online ordering site requires expertise in many different areas such as • HTML, DHTML, XML • ASP, PHP3, Coldfusion, JAVA Servlets • CGI, ISAPI • ODBC

  9. Technical Challenges ASP, PHP3, Coldfusion, Java Servlets CGI .exe .dll HTML, DHTML, XML ISAPI ODBC

  10. Outsourcing and E-Commerce Software • Build a complete online storefront. • http://www.icat.com • Excellent browser-based online store builder. • http://store.yahoo.com • Actinic Catalog provides all of the software that enables you to sell over the Internet. • http://www.actinic.com • Create mail order style catalogs and online ordering via the World WideWeb. • http://www.ez2-shop.com

  11. More Information • IBM’s E-commerce guide • http://ecommerce.internet.com • Yale HTML style guide - Covers graphic and information design, page layout, site organization, navigation, and multimedia content • http://info.med.yale.edu/caim/manual/

  12. Summer E-commerce Class at UW • Sophmore standing • IMGT 4900 • Call number: 24324 • May 15th – June 9 • M-F 1:20 – 3:35 • BU 302 • Go to BU 3 to fill out eligibility form

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