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Making Edinburgh Dementia Friendly

Making Edinburgh Dementia Friendly. Dementia Awareness Campaign. Campaign aims. Increasing public understanding of dementia Encouraging people to get a diagnosis as early as possible Signposting information Challenging stigma . Audiences . People whose lives are affected by dementia

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Making Edinburgh Dementia Friendly

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  1. Making Edinburgh Dementia Friendly Dementia Awareness Campaign

  2. Campaign aims • Increasing public understanding of dementia • Encouraging people to get a diagnosis as early as possible • Signposting information • Challenging stigma

  3. Audiences • People whose lives are affected by dementia • Members of the public and local community (businesses, community groups) • Stakeholders and influencers (service providers, practitioners, politicians, media)

  4. Media • Advertising on radio, poster sites, buses • Poster, leaflets, beermats • Social media, websites • Press • Sector publications and enewsletters • Events

  5. Campaign approach • Strong visual images • ‘Making Edinburgh dementia friendly’ banner

  6. Two year campaign Phase 1: Focus on knowledge and awareness • Recognising the signs of dementia and getting checked out Phase 2: Focus on attitudes and behaviour • Challenging stigma and gaining acceptance Mini campaigns: support after diagnosis, power of attorney

  7. What is a dementia friendly city? A place: • in which it is possible for the greatest number of people with dementia to live a good life, independently as possible and to continue to be part of their community • where they are met with understanding and given support where necessary.

  8. What would you do to make Edinburgh more dementia friendly?

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