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History of General Motors

History of General Motors. World’s First Automobiles. Made in Germany and Belgium in 1860’s Called Road Wagons First vehicles with internal combustion engines Ran on Gasoline for first time. Ransom Olds. Founded Olds Motor Vehicle Company in 1886

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History of General Motors

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  1. History of General Motors

  2. World’s First Automobiles • Made in Germany and Belgium in 1860’s • Called Road Wagons • First vehicles with internal combustion engines • Ran on Gasoline for first time

  3. Ransom Olds • Founded Olds Motor Vehicle Company in 1886 • Made first Steam Powered automobile in 1894 and first gasoline powered car in 1896 • First car in 1896 was very heavy and Expensive

  4. Olds Motor Vehicle Company • 1900 Dream Car sells 425 units • 1901 races from Detroit to New York City it 7.5 days, 30 gallons of gas, and 80 gallons of water • 1903 4,000 sales • Fire at his Detroit based Factory moves Olds to Lansing

  5. David Buick • Plumber from Detroit • Sought to make a good cheap engine

  6. Buick Motor Company • Founded in 1901 by David Buick • 1903 it was sold to James Whiting who owned (Flint Wagon Works) • Whiting hired William Crapo Durant (planning and marketing genius) • Hired Louis Chevrolet to Race his cars to prove their Durability • He won regularly by 1908

  7. Birth of GM 1908 • Durant asks bank to finance his purchase of 30 automakers • Purchases Pontiac (Oakland Motors), Olds, Cadillac, … • Ford Motor Co. was for sale but for 8 million dollars in 1908

  8. General Motors • Durant hired Albert Champion-ignition and sparks plugs, Fisher Bros.-Body, and Charles Stewart Mott-Axle • By 1910 1 in 6 cars sold in America were Buicks • Chevrolet brand is meant to compete with Model T as most basic GM brand

  9. Flint, Michigan • 1900 Flint’s population was 13,000 people • 1920 the population was 91,000

  10. General Motors • 1920 William Durant is forced out due to debt and Dupont takes over • 1923 Alfred Sloan becomes president he created the status ladder with GM cars

  11. Status Ladder of Brands • Sloan creates the image of cars as a status symbol • Chevrolet-lowest brand, Pontiac, Oldsmobile, Buick, and Cadillac- high level • Conspicuous consumption- Flaunting Wealth • By 1926 GM outsold Ford

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