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Regional TV’s lower CPM guarantees higher advertising ROI – 2-3 times higher

Regional TV’s lower CPM guarantees higher advertising ROI – 2-3 times higher. Index. TV market CPM indices National average CPM P18+ = 100. Source: Regional TV Agency Survey 2011. Regional TV’s lower CPM guarantees higher advertising ROI – 2-3 times higher. +4. +1. +1. +11.

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Regional TV’s lower CPM guarantees higher advertising ROI – 2-3 times higher

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  1. Regional TV’s lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey 2011

  2. Regional TV’s lower CPM guarantees higher advertising ROI – 2-3 times higher +4 +1 +1 +11 Point change YOY Index -2 -3 -5 -6 +5 +7 TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey 2011

  3. Regional TV’s lower CPM guarantees higher advertising ROI – 2-3 times higher +15 Point change since 2006 -10 -1 0 Index -9 +11 0 -13 +3 +12 TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey 2011 vs. 2006

  4. Point change since 2006 Point Change TV market P18+ Source: Regional TV Agency Survey 2011

  5. Regional TV’s lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM GB’s = 100 Source: Regional TV Agency Survey 2011

  6. Regional TV’s lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P16-39 = 100 Source: Regional TV Agency Survey 2011

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