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Defining & Measuring Social Media

Slideshow about Defining & Measuring Social Media by theMediaFlow SEO Agency

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Defining & Measuring Social Media

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  1. in social media @hannahjthorpe

  2. 500 million tweets per day 500 million tweets per day 936 million daily active 936 million daily active Facebook Users Facebook Users 70 million photos posted per 70 million photos posted per day on Instagram day on Instagram

  3. Commanders Intent • • • •

  4. A Good Brief? • • • •

  5. 73% say they process information more deeply, thoroughly and thoughtfully when they share it The Psychology of Sharing http://nytmarketing.whsites.net/mediakit/pos/

  6. 85% say reading other people’s responses helps them understand and process information and events The Psychology of Sharing http://nytmarketing.whsites.net/mediakit/pos/

  7. 1. To Define Ourselves to others 2. To Build and Grow Relationships 3. Self fulfilment 4. To support a cause or brand

  8. • Altruists • Careerists • Hipsters • Boomerangs • Connectors • Selectives

  9. voice Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional https://blog.bufferapp.com/social-media-marketing-voice-and-tone

  10. tone A subset of your brand’s voice. Tone adds specific flavour to your voice based on factors like audience, situation, and channel https://blog.bufferapp.com/social-media-marketing-voice-and-tone

  11. If my brand were a person, who would it be? Who is going to read it? What is the reader going to be doing/thinking when they read your message? What if something goes wrong?

  12. http://www.themediaflow.com/blog/brand-identity-twitter

  13. Chobani Hamdi Ulukaya, 2012, Interview with Harry Smith, Rock Center, NBC-TV

  14. Fast response time Respond to every tweet Problems resolved in public eye

  15. Social Measurement • • • •

  16. Traffic • Absolute numbers • % YoY growth • Content page landings • Other referrals

  17. Performance • Time on page • Bounce Rate • Avg. No. Pages visited

  18. Quantitative vs Qualitative • Total audience size • Comparison to competitors • Impressions • Audience location • Demographics • Most influential followers

  19. Image Credit: https://www.flickr.com/photos/upsand/

  20. Image Credit: https://www.flickr.com/photos/hazzat/

  21. Image Credit: https://www.flickr.com/photos/laenulfean

  22. Increase Efficiency=Tools • Buffer • Twitter Analytics and Facebook Insights • Rival IQ –rivaliq.com • Shared Count - sharedcount.com/

  23. Resources Psychology of Sharing: http://nytmarketing.whsites.net/mediakit/pos/ Chobani Case Study: Chris Malone and Susan Fiske, The Human Brand- How we relate to People, Products and Companies Tone of Voice https://blog.bufferapp.com/social-media-marketing-voice-and-tone https://www.distilled.net/tone-of-voice/ @hannahjthorpe

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