Listing Presentation Checklist

1. A COMPREHENSIVE LISTING CHECKLIST

2. A Comprehensive Listing Presentation CHECKLIST Pre-Presentation Presentation Materials Research the Property: Use public records and online real estate databases to gather details about the property. Understand the Market: Review current market conditions, trends, and comparable listings. Client Needs Assessment: Prepare questions to ascertain the client's goals and expectations. Branding: Include branded materials: business cards, brochures, and other collateral that represents your agency. Professional Portfolio: Showcase testimonials, credentials, recent sales, and awards or recognitions. Digital Presentation: Have a digital version of your presentation on a laptop or tablet, ensuring it's visually appealing. Property Valuation "It’s not about being busy. It’s about being productive." Comparative Market Analysis (CMA): Present a thorough CMA showing what similar properties have sold for recently. Pricing Strategy: Explain how you arrived at a recommended list price and discuss the pricing strategy moving forward. • Gary Keller • Page 1

3. A Comprehensive Listing Presentation CHECKLIST Marketing Strategy The Sale Process Photography: Outline plans for professional photos, virtual tours, or drone shots. Online Listings: Discuss where the property will be listed online, including MLS, major real estate platforms, and social media. Print Marketing: Describe any brochures, postcards, or flyers you plan to produce. Open Houses: Share if and when you plan to host open houses. Networking: Discuss how you'll use your professional network to market the property. Staging: Offer advice or resources for home staging to enhance the property's appeal. Inspections and Repairs: Prepare the sellers for potential inspection results and necessary repairs. Negotiations: Set expectations about how you'll handle offers and negotiations. Legal and Contractual Details Listing Agreement: Walk through the listing agreement, clarifying terms and conditions. Disclosure Requirements: Educate the seller about any necessary disclosures they must provide. Communication Plan Updates and Reporting: Define how often you'll provide updates and the kind of metrics/reporting they can expect. Feedback from Showings: Discuss how you'll gather and communicate feedback from potential buyers. "Turning houses into homes, dreams into reality." • Page 2

4. A Comprehensive Listing Presentation CHECKLIST Questions and Concerns Post-Presentation Allocate Time for Queries: Ensure clients have ample time to voice their concerns or ask questions. Provide Clear Answers: Be transparent and honest with your responses. Feedback: Seek feedback on your presentation to refine and improve for the future. Follow-Up: Send a thank you note or email after your presentation, reiterating your interest and appreciation. Remember, a successful listing presentation isn't just about providing information. It's also about building trust, demonstrating your expertise, and showing commitment to achieving the best possible outcome for your clients. Tailor your presentation to suit each client'sunique needs and preferences. Thank you! Thank You for Choosing the "Listing Presentation Checklist" by The Distinctive Agent! At Distinctive Agent, our goal is to simplify your tasks and ensure efficiency. We value your trust and welcome any feedback you might have. Best wishes for your endeavors, Cultivating Success in Real Estate thedistinctiveagent.blog • Page 3