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Public relations is one of the sectors that has recently seen significant change. Modern technology, enhanced connectivity and social media have made PR jobs more in vogue than ever. <br>
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Instrumental Qualities of a Good PR Professional: Navigating the Murky Waters
Relationship Building As PR is all about building and maintaining healthy relationships with people, a bold and persuasive personality makes an impression on clients.
Knowledgeable Strong relationships are indeed important; however, they cannot be built in the absence of knowledge.
Persistent Work Being a well-established and proficient PR professional is not everyone’s cup of tea and it needs relentless efforts along with knowledge and relationship-building skills.
Flexibility The media and PR landscape is always changing and keeping up with the latest trends as well as continuously changing clients’ requirements needs a flexible approach.
Honesty and Loyalty Apart from being adaptable, hardworking and brilliant in the PR industry, growth only comes with honest and loyal behaviour.
Attention to Detail Brands are now in the spotlight and on the cutting edge in the digital age.
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