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Strong relationships are indeed important; however, they cannot be built in the absence of knowledge. <br>
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InstrumentalQualitiesofaGood PRProfessional:Navigatingthe MurkyWaters
Relationship Building As PR is all about building and maintaining healthy relationships with people, a bold and persuasive personalitymakesanimpressiononclients.
Knowledgeable Strong relationships are indeed important; however, theycannotbebuiltintheabsenceofknowledge.
PersistentWork Being a well-established and proficient PR professional is not everyone’s cup of tea and it needs relentless efforts alongwithknowledgeandrelationship-buildingskills.
Flexibility The media and PR landscape is always changing and keeping up with the latest trends as well as continuously changing clients’ requirements needs a flexible approach.
Honestyand Loyalty Apart from being adaptable, hardworking and brilliant in the PR industry, growth only comes with honest and loyal behaviour.
AttentiontoDetail Brandsarenowinthespotlightandonthe cuttingedgein thedigitalage.
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