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HOW TO MARKET YOU IN YOUR PERSONAL STATEMENT

HOW TO MARKET YOU IN YOUR PERSONAL STATEMENT. Zenephia Evans, PhD 24 Sept 2012 Big Ten Grad Expo Purdue University. Ad Disclaimer.

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HOW TO MARKET YOU IN YOUR PERSONAL STATEMENT

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  1. HOW TO MARKET YOU IN YOUR PERSONAL STATEMENT Zenephia Evans, PhD 24 Sept 2012 Big Ten Grad Expo Purdue University

  2. Ad Disclaimer This presentation provided examples of brand taglines and slogans for educational purposes only.  Inclusion of these slogans do not represent endorsement of a product.

  3. Thanks to: Jonathan Davidson Tammy Siemers Joshua Lee and the Floor Dinner Attendees Adrian Thomas Center for Career Opportunities – CCO Purdue Writing Lab Terri Donald

  4. Personal Disclaimer • Certificate for personal statements • No published articles • No book

  5. Market Me Brand Me Sell Me Unique Me Answer Why Me? Response – Why Not Me?

  6. Ask Questions Family Friends Team mates Enemies Professors Employers Describe Me

  7. Examination… Good Bad Ugly Unmentionables

  8. Processing Strengths Improvement Areas Not Personal Professional Growth

  9. Perceptions • Leadership • Activities • Professional image • Personal image • Social Media

  10. Condensing Capture you Relevant Irrelevant Eliminate fluff Pertinent Elevator speech Tombstone

  11. Market You ……. Experiences Leadership Research

  12. Uniquely YOU My swoosh is bigger than yours!

  13. Personal Statement Why Graduate School? How have you prepared? You earn the PhD, then what?

  14. Personal Statement Passion Compatible Motivating factors Characteristics Journey Who Are You??

  15. Opening Statement • Attention grabber • Enticing • Readers Decision • Generate Questions

  16. Reviewers • Proof read • Spell check • Solicit Readers • Read • List memorable pieces • What drew you in?

  17. Essayedge.com Examples: I envy people with a lot of time in their hands. I have an extensive knowledge of the value of intelligence. I was totally free except for the rules. It was like getting admitted to an Ivory League School. In a word the experience taught me the importance of dedication, friendship and goals.

  18. End Result... Campus invite Phone interview Opportunity to learn more about you

  19. Variety

  20. Summary • Ask Questions • Examination • Process • Condense • Market You – Unique • Why? How? Then What? • Who Are You • Opening Statement • Reviews • End Result

  21. Thanks! • Big 10 + Grad Expo • Participants • Organizers • Assisting staff

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