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Web Sites II

Initiative: Web Sites II. Author: Rohit Mathur. Magic #. Creative Time Estimate: Due 4/5/07. Date: 5/28/06 rev. 0.0. Code Freeze: 4/25/07. Project Manager : Jay Suarez. Internal Launch Date: NA. External Launch Date: 16.6 - 5/8/07. Web Sites II.

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Web Sites II

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  1. Initiative: Web Sites II Author: Rohit Mathur Magic # Creative Time Estimate: Due 4/5/07 Date: 5/28/06 rev. 0.0 Code Freeze: 4/25/07 Project Manager: Jay Suarez Internal Launch Date: NA External Launch Date: 16.6 - 5/8/07 Web Sites II • Path:\\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Products_and_Services\Auto-Gen_Sites\Phase_2\Requiements_Documents\Websites_Phase2_Wireframes.ppt • Team: Jeff Suarez; Elise Rhoads; Catherine Bassett; Jonathan Habeski; Marco Lara; Kishore Narra; Jason Rowe; Jennifer Hood; Gavin House; Kirk Doggett; Rohit Mathur • Purpose: • Identify new pages and interaction flow for new product option - Web Sites • Description: • Screen shots showing areas to consider. Page descriptions are listed with each page. • Creative Issues: • TBD • Graphics •  Any new assets will be provided marketing or Dave Ball • Copy • Specific page changes pages will require new copy from Marketing Continued… VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 1

  2. New Page List VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 2

  3. Contents VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 3

  4. Howard the Hurried Patricia the Perfectionist Lee the Loyal Customer Nancy the Nervous Purpose and Benefits • Purpose: • New Web Site rollout. • Benefits: • Web Sites leverages matching technology. • Expand VistaPrint market into promotional apparel • New Acquisition product • Risks: • Web Sites which requires all-new inventory and production process. • Web Sites may not resonate with our established personas • Target Customers: VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 4

  5. Web Site Interaction Flow (template) Home page (p 6) Returning Home Page (p 8) Web Site Product page (p 28) Quote Calculator FastPath Sign-in (p xx) Quote Calculator - 1 (p 16) Large Preview Popup (p 36, 38, 40) Web Site Gallery page (P 34, 42) Quote Calculator - 2 (p 18) Quote Calculator - 2 (p 18) Other pages Quote Calculator - 3 (p 20) Quote Calculator - 3 (p 20) Specials Page (p 10) Preview Popup (p 36) Studio (p 48, 50) Logo Gallery (p 26) Signed In? No Sign-In PDF Proof (p 60) Yes Has Gold Package / First time customer need a web site Has a current web site and need another web site Has a current web sitewhich got cancelled &need another web site Update to Gold Package? Yes Web Address Confirmation Billing PackageOptions No Please update To Gold Package 1/25 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 5

  6. Home Page VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 6

  7. Customer Goals: See the link for Web Site Business Goals: Show Web Site link under main heading. Home Page • User Experience Description • Customers who want Web sites can easily find them on the Home page • Functional Requirements • Web Site links to product pages 11/10 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 7

  8. Customer Goals: Learn about the website section Added in their account Learn how to configure or edit it Business Goals: Show Website details in the customers account Returning Customer Home Page • User Experience Description • First-time visitors can see the design website in the “My Portfolio” as well as a link to configure the website in “My Account” section. • Functional Requirements • On Clicking the “Configure” or Edit link user can customize the site in Dashboard section. • Next Steps: • Creative: • Melissa - consult with Molecular on taxonomy • Dave - mockup final page 11/10 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 8

  9. Specials Page VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 9

  10. Customer Goals: Learns about custom web site Business Goals: Show Web Site features available for the customers Specials Page • User Experience Description • Customers can see the option for web site on the same product page. • Functional Requirements • Next Steps: • Need designs and final creative • Graphics – Kirk & Web Team • Copy – Joanne Vignos 11/10 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 10

  11. Customer Goals: Learn Pricing Learn what’s included Learn process for creation Learn what’s available Business Goals: Merchandise Websites Show Samples Web Site Product page-V1 • User Experience Description • Customers can see the pricing details, the website packages being offered and the various website samples on the same product page. • Functional Requirements • Choose a design template and start how to customize the same • Simplify pricing table • Simplify packages offered • Requests: • Change About Websites page to just have FAQ • Remove top section and samples from FAQ • Need details for the packages table (Basic, Silver, Gold) 11/10 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 11

  12. Web Site Product Page-V2 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 12

  13. Customer Goals: Learn Pricing Learn what’s included Learn process for creation Learn what’s available Business Goals: Merchandise Websites Show Samples Web Site Product page-V2 • User Experience Description • Customers can see the pricing details, the website packages being offered and the various website samples on the same product page. • Functional Requirements • Choose a design template and start how to customize the same • Simplify pricing table • Simplify packages offered • Requests: • Change About Websites page to just have FAQ • Remove top section and samples from FAQ • Need details for the packages table (Basic, Silver, Gold) VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 13

  14. Free Gallery FPO VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 14

  15. Customer Goals: Browse designs by Styles available Select the best design Search Design by Keywords Business Goals: Show various styles available Free Gallery • User Experience Description • Customer can see available categories and choose desired design. • Functional Requirements • As existing for Galleries • Web Sites Info and Pricing link will take back to product page • Next Steps: • Need the anticipated content categories • Determine taxonomy of content category links – Marketing and Content 11/10 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 15

  16. Gallery VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 16

  17. Customer Goals: Browse designs by industry Select the best design Search Design by Keywords Business Goals: Show various samples available Gallery • User Experience Description • Customer can see available categories and choose desired design. • Functional Requirements • As existing for Galleries • Web Sites Info and Pricing link will take back to product page • Next Steps: • Need the anticipated content categories • Determine taxonomy of content category links – Marketing and Content 11/10 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 17

  18. Customer Goals: xxx Business Goals: xxx BC Logo Tool 1 • User Experience Description • Customer can see available categories and choose desired design. • Functional Requirements • As existing for Galleries • Use hierarchical category list for Large Foil • If customer is in Signature Foil Gallery, and selects a design, take them through the upload file path (page 54). • Include cross-links to Small Foil and Date Foil • links point to gallery pages • Next Steps: • Need the anticipated content categories • Determine taxonomy of content category links – Marketing and Content 11/10 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 18

  19. Customer Goals: See details for the package.See total price See what’s included in package See total price to pay Business Goals: Provide accurate price for package Website Pricing – 3 • User Experience Description • Customer can view the basic package details from the given table • Functional Requirements 11/1 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 19

  20. Website Pricing – 4 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 20

  21. Customer Goals: See details for the package.See total price See what’s included in package See total price to pay Business Goals: Provide accurate price for package Website Pricing – 4 • User Experience Description • Customer can view the basic package details from the given table • Functional Requirements VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 21

  22. Matching Accessories Back Side MPSO - Matching VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 22

  23. Customer Goals: As existing Business Goals: As existing MPSO – Matching • User Experience Description • As existing for Select Options • Functional Requirements • As existing • MCR Tickets • # xxxxx • JIRA Tickets • # xxxxx • Next steps 2/13 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 23

  24. Matching Accessories Back Side MPSO - Accessories VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 24

  25. Customer Goals: As existing Business Goals: As existing MPSO – Accessories • User Experience Description • As existing for Select Options • Functional Requirements • As existing • MCR Tickets • # xxxxx • JIRA Tickets • # xxxxx • Next steps 2/13 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 25

  26. Cart Free Custom Web Sites VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 26

  27. Customer Goals: Ensure order accuracy Understand pricing Business Goals: Show accurate options and pricing Cart • User Experience Description • Customers can clearly see Free custom web site, and pricing for their order which is FREE. • Functional Requirements • As shown • Customer can change quantities for each size • Customer can zero-out a size to delete web site • If zero is chosen, a popup alert will appear asking “Are you sure?” • Deleting a size zeros the associated pricing, but row is not deleted until customer clicks ‘next’ • No zero quantity items are meant to show on the Billing page • Next Steps: 2/13 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 27

  28. Customer Goals: xxx Business Goals: xxx Billing - Review Page • User Experience Description • Same as existing • Functional Requirements • Same as existing • Show T-Shirt cart display here • Next Steps: 2/13 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 28

  29. Billing – Complete Order VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 29

  30. Customer Goals: xxx Business Goals: xxx Billing – Complete Order • User Experience Description • Same as existing • Functional Requirements • Same as existing • Next Steps: 2/13 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 30

  31. Customer Goals: xxxx Business Goals: xxxxx Post-Sell • User Experience Description • As existing for Post-Sell / Confirmation Page. • Functional Requirements • As existing for Post-Sell page • Additional Quantity of 4 x 8s will be added as a rule type • JIRA -26071 • All other offers in post sell will still apply xxx VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 31

  32. VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 32

  33. Express Order Interaction FlowT-Shirts Acquisition Retention Acquisition Email Retention Email “Your T-Shirt” Page (p 102) T-Shirt Gallery Page (p 36, 38, 40, 42) Sign-in page Need To Edit? Yes Edit T-Shirt page “Your T-Shirt” page T-Shirt Gallery Page No Need To Edit? Yes Edit T-Shirt page Sign-in Create Account No Anything in Cart? Anything in Cart? Yes Select Options Yes Select Options No No Select Options Cart Select Options Cart Cross-Sell page Cross-Sell page Shipping Shipping Billing Billing Confirmation Confirmation FastPath Documentation is here: \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc 2/14 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 33

  34. Sign-inRetention VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 34

  35. Customer Goals: As existing Business Goals: As existing Sign-in DescriptionRetention • User Experience Description • As existing for FastPath • Functional Requirements • FastPath Documentation is here: • \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc • Copy • Next Steps: 2/14 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 35

  36. Your T-ShirtRetention Landing page VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 36

  37. Customer Goals: As existing Business Goals: As existing Your T-ShirtRetention Landing page • User Experience Description • As existing for FastPath • Functional Requirements • FastPath Documentation is here: • \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc • Copy • Next Steps: 2/14 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 37

  38. Edit PopupRetention Landing page VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 38

  39. Customer Goals: As existing Business Goals: As existing Edit PopupRetention Landing page • User Experience Description • As existing for FastPath • Functional Requirements • FastPath Documentation is here: • \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc • Copy • Next Steps: 2/14 VistaPrint – <project> DRAFT IN PROGRESS – 25 April, 2006 –Page 39

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