The 10 Most Influential Leaders in Automotive, 2024 May2024

VOL-05 | ISSUE-01 | 2024 The Silicon Leaders Excellence in The Spotlight The 1Leaders in 2024 Most Influential AUTOMOTIVE, Revolu?onizing the Road The Latest Trends in Automo?ve Technology Green Machines The Push for Eco-Friendly Automo?ve Solu?ons Rémi Cornubert Strat Anticipation From Passion to Purpose From Passion to Purpose Rémi Cornubert’s Impact on the Automotive Landscape Rémi Cornubert’s Impact on the Automotive Landscape

Beyond the asphalt, the Automotive sustainable industry races towards a horizon.

Editor’s Editor’s The Automotive Leadership Desk Desk he automotive industry T strategic decision-making. These individuals embody the spirit of progress, driving forward the evolution of transportation towards sustainability, connectivity, and autonomy. Through their leadership, they inspire their teams to push boundaries, challenge conventions, and redefine the future of mobility. As we reflect on The 10 Most Influential Leaders in Automotive, 2024, it's important to recognize the profound influence they wield not only within their organizations but also on a global scale. Their decisions shape not just the products we drive but also the communities we live in, the environment we inhabit, and the future we aspire to create. continues to be steered by influential leaders who shape its trajectory with innovation, vision, and The visionary leadership of these individuals and acknowledgment of the transformative power they possess shape the automotive industry's future. Their dedication, ingenuity, and resilience serve as guiding beacons, illuminating the path towards a more sustainable, connected, and inclusive future of mobility. These influential figures hail from diverse backgrounds, spanning automotive giants, tech titans, and visionary entrepreneurs. They share a common commitment to excellence and a relentless drive to revolutionize the way we move. From spearheading the development of electric vehicles and autonomous driving technology to championing sustainability and fostering industry collaboration, their impact resonates across the automotive landscape. Jamie Cason

Contents Y C O V ER 08 From Passion to Purpose Rémi Cornubert’s Impact on the Automotive Landscape S T O 22 CXO The Story of Daniel Kiss Articles 18 Revolutionizing the Road The Latest Trends in Automo?ve Technology 24 Green Machines The Push for Eco-Friendly Automo?ve Solu?ons

CREDITS Merry D'Souza James Taylor Jamie Carlson Anish Miller David King Editor-in-Chief Deputy Editor Executive Editor Assistant Editor Visualizer Art & Design Director Associate Designer Senior Sales Manager Marketing Manager Technical Head SME-SMO Executive Business Development Manager Sales Executives Business Development Executives Digital Marketing Manager Research Analyst Circulation Manager Database Management Technology Consultant Company Name Featured Person Brief A seasoned professional with over 15 years in mechanical and software/electrical engineering, complemented by a decade of experience in project and line management. Arlena Amiri Head of Advanced Engineering Polestar polestar.com Reva Adams Dave Stonis James Saw John Matthew Patrick Beretta Sandy Madison Dave Morgan David, Joe Steve, Simon Dominique T. Frank Adams Robert Brown Stella Andrew David Stokes The Silicon Leaders Excellence in The Spotlight International entrepreneurial leader, with a passion to deliver business growth, transformation and digitalization to businesses, products and teams. +25 years of experience in E- mobility, Travel, Utilities and Telecoms. Cecilia Routledge Global Director Energy & Facilities CTEK ctek.com Innovative, resourceful, and customer-focused Product Manager with an advanced academic background in Interior Environments and over 5 years of experience driving digital product development and management for a renowned multinational. Christine Steller Senior Product Owner, Cabin Interiors WestJet westjet.com Daniel is the CEO of ProtectOne, continuously working on making products better, providing better and better solutions for the customers as well as for distributor partners. ProtectOne Ltd www.protectone.com Daniel Kiss CEO Daniela is dedicated to fostering holistic success as a forward- thinking business leader deeply passionate about technology and organizational dynamics in the automotive space. Daniela Terenzi Global Vice President People and Culture Visteon visteon.com With over a decade of experience in the aviation industry, as a regional manager at the International Air Transport Association (IATA), Karina leads and support the implementation of transformational and innovative initiatives related to distribution and payments. International Air Transport Association (IATA) iata.org contact@thesiliconleaders.com May, 2024 Karina Medeiros Regional Manager Professional with experience in Quality with superior leadership and communication skills with focus on customer satisfaction and bottom line results. Lisiane Possamai Global Warranty Director GKN Automotive gknautomotive.com Follow us on https://www.facebook.com/TheSiliconLeaders/ Experienced Director with a demonstrated history of working in the management consulting industry. Skilled in Market Entry, Quantitative Research, Strategic Planning, Geographic Expansion, and Marketing Strategy. Lorena Isla Director, Automotive, Latin America Frost & Sullivan frost.com We are also available on : Ole is EVP & CFO of Andel, a cooperative society which is built on and convinced that the best society is a society with equal opportunities for all. Equal opportunities to charge your electric car and to go online. Ole Hillebrandt Executive Vice President, CFO Copyright © 2024 The Silicon Leaders, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The Silicon Leaders. Reprint rights remain solely with The Silicon Leaders. Andel andel.dk Rémi has contributed his expertise on matters ranging from strategy to transformation, R&D performance, mergers and acquisitions, private equity, operations and management. Strat Anticipation stratanticipation.com Rémi Cornubert Founder & President

COVER STORY Rémi Cornubert | Strat Anticipation From Passion to Purpose Rémi Cornubert’s Impact on the Automotive Landscape I nnovation is the lifeblood of the automotive industry, and exceptional leaders are its staunch advocates. They foster a culture of creativity and risk-taking within their organizations, encouraging teams to push boundaries and challenge the status quo. Whether it’s pioneering new propulsion technologies, enhancing safety features, or revolutionizing the driving experience, innovative leaders drive progress and propel their companies ahead of the curve. Rémi’s perspective on learning and development challenges conventional notions of formal education. He emphasizes the importance of informal learning experiences, which he believes constitute more than 50% of one’s career development. Beyond business acumen and technical expertise, exceptional leaders in the automotive niche demonstrate empathy and compassion for their employees. These leaders foster a culture of inclusivity, respect, and empathy to create a supportive work environment where employees and clients feel valued. Rémi Cornubert is leading with the same leadership style, where he is committed to delivering value to his clients at Strat Anticipation. Based on his trust, Rémi has built a brand name leading to happy clients like McKinsey, BCG, Bain, and so on.

COVER STORY The 10 Most Influen?al Leaders in Automo?ve, 2024 Rémi’s Journey in the Automotive Industry In essence, Rémi’s journey is a testament to the enduring allure of the automotive industry, where passion meets purpose and the pursuit of excellence knows no bounds. The success of Strat Anticipation is evident in its diverse portfolio of projects within the automotive industry. From batteries and power electronics to e-motors, connectivity, ADAS systems, biomaterials, and material recycling, the firm covers the entire value chain, tackling complex and cutting-edge topics that are driving the future of mobility and energy. Rémi’s ability to deliver tailored strategies and insights to clients across these domains underscores the value of his approach and the effectiveness of his boutique consultancy model. Rémi’s journey began with a childhood passion for sporty cars and racing, which only grew stronger as he pursued his studies and obtained a PhD in physics. His career in the automotive industry took off as he delved into developing simulation software for modelling combustion within internal engines, a role he dedicated eight years. The Journey of Strat Anticipation Rémi founded Strat Anticipation three years ago with several clear objectives in mind. Firstly, he sought greater independence and a chance to spend more time directly engaging with clients, projects, and his teams. Having experienced the administrative burdens of larger consulting firms, he desired a shift towards a more client-centric focus, free from the distractions of internal coordination, politics and reporting obligations. After a stint in research, Rémi furthered his education with an MBA from INSEAD and transitioned into consulting, initially with Mercer Management Consulting, later rebranded as Oliver Wyman. During this time, while working on projects for Renault, BMW & also Renault/Volvo Trucks, he reaffirmed his commitment to the automotive sector, recognizing its challenges, intensity, and innovation as perfect complements to his lifelong passion for cars. Leveraging Technology Expertise for Business Growth Rémi’s extensive background in Research and Development (R&D) has proven to be a significant asset in his transition to strategy consulting. While his passion for technology remains strong, he has leveraged his R&D experience to provide invaluable insights to clients seeking to enhance their strategic initiatives, accelerate growth, and enter new markets, all of which invariably involve technology considerations. Secondly, Rémi aimed to establish a strategy boutique specializing in automotive, sustainable mobility, and energy transition. Recognizing the critical role of materials in both innovation and the energy transition, he expanded the firm’s scope to include materials-focused projects, drawing on his experience working with chemical and material companies since 2010. By narrowing the firm’s focus to these key areas, he positioned Strat Anticipation as a niche player with deep expertise and insights tailored to the specific needs of clients in these sectors. or abandonment, Rémi’s consultancy, Strat Anticipation, consistently delivers actionable insights rooted in his deep technological acumen. Clients benefit from his keen insights and credible recommendations, which stem from years of hands-on experience in the R&D realm. His unique ability to bridge the gap between technology and strategy positions him as a trusted advisor in an increasingly complex and technology- driven business landscape. his current consultancy landscape, there is one notable exception: the manufacturing of E-Powertrains. Over the course of a few decades in consulting, Rémi’s focus remained on the mobility industry, which he viewed in a broad sense encompassing not just automotive, but also trucks, railways, aerospace, and maritime. His extensive experience spanning strategy and operations provided him with invaluable insights and a deep understanding of the industry dynamics. For Rémi, personal satisfaction stems not only from the recognition of his explicit contributions but also from the knowledge that his expertise has played a crucial role in the success of businesses, even if his involvement remains undisclosed. In recent years, Rémi has spearheaded several projects focused on the manufacturing processes associated with E-Powertrains. These projects have encompassed various facets of manufacturing, including the assembly of electric motors, power electronics modules, battery cell production, battery pack assembly, and even fuel cells for hydrogen-powered trains. Notably, his consultancy has also delved into the intricacies of manufacturing high- pressure tanks for hydrogen storage, highlighting a diverse portfolio within the manufacturing domain. Having spent three decades in consulting, Rémi finds himself drawing on his R&D expertise on a daily basis. Whether it’s delving into the intricacies of a specific technology, analyzing its potential, or guiding clients on whether to pursue or abandon a particular technological avenue, his ability to navigate the intersection of technology and strategy is unparalleled. His nuanced understanding allows him to assist clients in crafting technology roadmaps, evaluating innovation portfolios, and identifying areas for expansion or consolidation within their technological endeavors. Finally, Rémi wanted to offer personalized consulting services to clients of all sizes, a feat often challenging within the rigid structures of larger consulting firms. By breaking free from the constraints of a corporate business model focused primarily on securing large-scale projects, he has been able to provide bespoke solutions to a diverse range of clients, from multinational corporations to startups and SMEs, as well as professional associations in Europe. Insights into Manufacturing Excellence Despite nearly thirty years in consulting, Rémi’s enthusiasm for the automotive field has not waned. He continues to find it endlessly fascinating, with each passing year bringing new challenges and opportunities for bringing valuable insights to his clients while still learning. Particularly noteworthy has been the industry’s response to environmental pressures, which has driven innovation and the emergence of new business models. Rémi’s professional journey also encompasses significant experience in manufacturing, albeit not as central to his expertise in technology and strategy. During his tenure at Kearney and Oliver Wyyman, he was involved in numerous projects aimed at optimizing operations within manufacturing environments. While such projects are less common in Moreover, Rémi recognizes the significance of innovation in manufacturing processes, viewing it as a crucial complement to product innovation. His consultancy remains From screening innovation portfolios to recommending projects for acceleration

COVER STORY of trust in fostering successful client relationships. Within his team, Rémi cultivates an open culture devoid of hierarchy, where ideas are freely exchanged, and contributions from all members are valued. He acknowledges the unique perspectives and insights that younger team members bring to the table, recognizing that diversity of thought enhances the team’s collective problem-solving abilities. Over his three-decade-long career, Rémi has honed essential soft skills, recognizing their importance alongside technical proficiency in consulting. Initially steeped in logic and Cartesian thinking, he has come to appreciate the nuances of human behavior, organizational dynamics, and the need for consensus-building within client organizations. This evolution underscores the indispensable role of hard and soft skills in successfully navigating complex consulting engagements. Furthermore, Rémi has learned to trust his intuition, a skill he once disregarded in favor of rationality. He now recognizes the value of intuition as a complement to analytical reasoning, allowing him to better serve his clients by incorporating a holistic understanding of their needs and dynamics. attuned to emerging trends and advancements in manufacturing, leveraging a focused approach to address manufacturing innovation where it intersects with its strategic objectives. Despite manufacturing being a secondary focus, his expertise and pragmatic approach ensure that his consultancy remains agile and responsive to the evolving needs of clients operating in technologically advanced sectors. At the core of his approach lies a dedication to truthfulness, even when delivering potentially unfavorable news to clients. He firmly believes in providing honest feedback, even if it means diverging from a client’s initial direction. Rémi actively engages with his extensive network, drawing on their diverse expertise and perspectives to enrich his understanding of industry dynamics. Navigating Automotive Industry Challenges This candid approach has forged longstanding relationships with clients built on trust, a quality that Rémi considers paramount in the consulting industry. Contrary to his initial expectations upon founding his consultancy, he was pleasantly surprised by the rapid growth of his business, attributing it to the trust clients place in the individuals they work with rather than the brand name alone. This realization underscores the significance Rémi’s approach to consulting is rooted in a commitment to uncompromising analysis and a forward-thinking perspective on industry megatrends. His role is to help clients anticipate and adapt to these trends, transforming risks and threats into lucrative business opportunities. In the automotive industry, he identifies several pressing Navigating the Consulting Landscape Rémi’s leadership style is characterized by openness, a commitment to delivering maximum value to clients, and a reliance on robust, fact-based analysis.

challenges, foremost among them being the imperative to reduce environmental impact. reengineering their product development strategies to align with evolving regulatory and market demands. journey, Rémi and his team are at the forefront of driving disruption in the mobility sector. Their mission is not only to address immediate challenges but also to catalyze a fundamental shift towards sustainable, efficient, and citizen-centric urban mobility solutions. Through innovation and collaboration, he envisions a future where cities thrive as dynamic hubs of interconnected mobility ecosystems, setting new standards for urban living and transportation efficiency. With stringent regulations such as the Green Deal in Europe, which mandates a ban on internal combustion engines by 2035, automotive companies face the monumental task of transitioning to electrification while managing legacy businesses effectively. This necessitates striking a delicate balance between embracing electrification and maintaining market viability for traditional internal combustion vehicles. Overall, Rémi’s consulting philosophy revolves around helping clients embrace change, capitalize on emerging opportunities, and navigate industry challenges with foresight and agility. Through robust analysis, strategic foresight, and a commitment to sustainability, he empowers automotive companies to thrive in an ever-evolving business landscape. Driven by Passion Vision for Urban Mobility Transformation Connectivity and associated services present another significant challenge. While electrification and connectivity have seen considerable progress, the adoption of autonomous and shared mobility solutions has been slower than anticipated. As a result, industry players are adopting a more cautious approach, focusing on gradual implementation rather than rapid deployment. Beyond his professional endeavors, Rémi’s passion for cars remains undiminished, with a collection of classic vehicles from the ’70s occupying a special place in his heart. His love for automobiles extends to devouring car magazines, a habit that keeps him continually learning and immersed in the latest developments in the automotive world. Despite the demands of entrepreneurship, he endeavors to strike a balance between his professional and personal pursuits, finding moments throughout the year to indulge in his automotive interests. However, he acknowledges that the journey of building his own consulting firm has demanded considerable dedication and effort over the past three years—a challenge he embraces wholeheartedly as part of the exhilarating entrepreneurship journey. Rémi’s optimism shines through as he views the myriad challenges facing the automotive industry as opportunities for innovation and reinvention. He sees regulatory changes, threats, and risks not as impediments but as catalysts for transformation and market positioning. One of the most pressing challenges is the need to reimagine urban mobility in the face of growing population densities and escalating traffic congestion, exacerbated by the surge in e-commerce activity. Moreover, societal pressure to minimize natural resource extraction has led to a paradigm shift in product development. Regulations now demand increased recycling of end-of-life products, particularly in emerging industries like battery manufacturing. For example, the European Commission’s regulatory package for batteries mandates the inclusion of recycled materials in battery cells, reflecting a fundamental shift towards sustainability and circularity in product design. In densely populated urban centers, the traditional mobility model has become unsustainable, posing environmental, air quality, and productivity concerns. With citizens spending increasing amounts of time stuck in traffic, the need for a paradigm shift in urban mobility has never been more urgent. Rémi perceives this as a pivotal moment—a crossroad where cities must embrace innovation to revitalize their transportation systems. in artificial intelligence (AI), a transformative force poised to revolutionize processes across the board. Staying Ahead of the Curve Reflecting on recent developments, Rémi highlights the remarkable capabilities of AI tools in accelerating tasks that would traditionally require years of scientific research. He recounts a notable instance where AI was leveraged to swiftly identify promising materials for battery cells—a task that would typically demand extensive laboratory work. Such advancements In response to these challenges, automotive companies must rethink their approach to product development, prioritizing factors such as carbon footprint reduction, recyclability, and the incorporation of recycled materials. Rémi and his team assist clients in navigating this transformation, guiding them through the process of Rémi emphasizes the importance of remaining open-minded and observant when navigating the landscape of industries. Drawing from his extensive experience, he underscores the necessity of robust data analysis and staying abreast of technological advancements. In his view, the next frontier for automotive and various other sectors lies Rather than viewing this challenge as insurmountable, Rémi sees it as an opportunity to pioneer new services and business models tailored to the needs of modern urban dwellers. By assisting clients in navigating this transformative

COVER STORY underscore the imperative for consultants to stay attuned to emerging technologies and assess their potential impact on respective industries. These reports offer valuable insights into future scenarios and inform his strategic outlook. Drawing from his observations during the COVID-19 lockdowns, he highlights the adverse effects of prolonged remote work on employee well-being and skill development. Remote work, while convenient, cannot fully replace the interpersonal dynamics and spontaneous interactions that occur in a physical workplace. contributions are tangible achievements, such as published studies that influence the direction of the automotive industry. These are readily identifiable and leave a clear mark on the field. A good example is his latest battery study, ordered and published last march by CONCAWE from FuelsEurope. In contrast, implicit contributions are less visible but equally impactful. These may involve behind- the-scenes involvement in shaping a company’s strategy or guiding its trajectory, even if recognition for the assistance is not overtly acknowledged. Moreover, Rémi sees his work as having a broader societal dimension. He recognizes the imperative to address pressing issues such as decarbonizing mobility and preserving natural resources. By assisting automotive players in navigating these challenges, he believes his company can contribute to larger-scale efforts to mitigate climate change and promote sustainability. Even a small contribution to achieving these goals will leave a strong legacy for him and his daughters. Rémi’s approach underscores the value of human connection and experiential learning in professional growth. Moreover, Rémi actively engages with his extensive network, drawing on their diverse expertise and perspectives to enrich his understanding of industry dynamics. Through meaningful discussions with peers and collaborators, he gains valuable insights into emerging technologies and market trends. Rémi’s commitment to continuous learning and foresight is evident in his approach to consulting. He acknowledges the ever-present risk of obsolescence in the field and prioritizes staying ahead of the curve. This forward-looking perspective is encapsulated in the ethos of his consulting firm, which he named through a collaborative process with his daughters. The phrase “Be one step ahead” epitomizes his mission to help clients anticipate trends and gain a competitive edge in their respective markets—a testament to his unwavering dedication to driving innovation and strategic foresight. Rémi’s approach underscores the value of human connection and experiential learning in professional growth. By fostering a culture that encourages active participation and interpersonal engagement, he ensures that his team members develop not only technical expertise but also interpersonal skills essential for success in the consulting industry. Furthermore, Rémi recognizes the importance of cross-industry learning, regularly studying achievements and best practices from sectors beyond automotive. By identifying parallels and lessons that can be applied to his own industry, he ensures that his approach remains innovative and forward- thinking. Through his multifaceted approach to professional legacy, Rémi not only leaves a lasting imprint on the automotive industry but also aligns his work with broader societal goals, fostering a sense of purpose and fulfillment in his career endeavors. For Rémi, personal satisfaction stems not only from the recognition of his explicit contributions but also from the knowledge that his expertise has played a crucial role in the success of businesses, even if his involvement remains undisclosed. These unheralded achievements serve as a source of pride and fulfillment, offering a narrative of significant impact that transcends formal recognition. NGOs and the omnipresent influence of social media. Rémi underscores the need for CEOs to possess a multifaceted skill set, blending financial acumen with a keen eye for product design and market trends. He lauds examples like Luca de Meo, CEO of Renault Group, who exemplifies this hybrid approach, driving innovation, strongly influencing product design & style while maintaining financial discipline and providing an industrial vision to Europe. Ultimately, success hinges on striking a delicate balance between shareholder satisfaction and delivering tangible returns on investment—a high-stakes game where missteps can have far-reaching consequences. Making a Lasting Impact Evolving Role of CEOs in the Automotive Industry Beyond the Classroom Rémi’s perspective on professional legacy encompasses both explicit and implicit contributions. The explicit Rémi’s perspective on learning and development challenges conventional notions of formal education. He emphasizes the importance of informal learning experiences, which he believes constitute more than 50% of one’s career development. In his company, young employees accompany him to client meetings, where they observe and learn from senior professionals’ interactions, problem-solving approaches, and conflict-resolution skills. This hands-on exposure fosters a rich learning environment where knowledge is gained through observation, collaboration, and active participation. Rémi provides a candid assessment of the evolving role of CEOs in the automotive industry, noting the seismic shifts in required skill sets compared to previous decades. Today’s CEOs face unprecedented volatility and regulatory pressures, with a significant portion of R&D budgets allocated to compliance. The landscape is further complicated by intensifying competition, fueled by an influx of new players both within and outside the automotive sphere. Daily Dive into Automotive Innovation In this dynamic environment, CEOs must navigate a complex web of challenges while remaining agile and innovative. No longer can they rely solely on internal capabilities; partnerships with other industry players and even non-traditional entrants are essential for driving product innovation and market success. Moreover, CEOs must confront societal pressures, including increased scrutiny from Rémi’s commitment to staying abreast of industry trends and emerging technologies is evident in his daily routine. He immerses himself in a diverse array of literature, ranging from scientific publications on cutting-edge research to prospective studies from renowned organizations like the IEA, ITF, and the World Economic Forum. However, Rémi acknowledges the limitations of remote work in facilitating such informal learning opportunities. While digital communication has its place, he advocates for a hybrid approach that prioritizes face-to-face interactions for building relationships and honing soft skills.

Revolutionizing the Road TheLatest Trends in Automotive Technology I integration of artificial intelligence (AI) into driving experiences, the automotive industry is in the midst of a revolution that promises to reshape the way we move. Further, we'll delve into the latest trends driving this transformation and explore how they are revolutionizing the road. n automotive technology, innovation knows no bounds. From groundbreaking advancements in electric vehicles to the in the EV market, inspiring traditional automakers to accelerate their electrification efforts. Companies like Nissan, Chevrolet, and BMW have introduced their own electric models, offering consumers a wider range of options across various price points. The push for electrification extends beyond passenger cars to include commercial vehicles as well. Companies like Rivian and Tesla are developing electric trucks and vans, catering to businesses looking to reduce their carbon footprint and operating costs. Electrification Takes Center Stage One of the most significant trends in the automotive industry is the rapid rise of electric vehicles (EVs). With a growing emphasis on sustainability and reducing carbon emissions, automakers are investing heavily in electrification to meet consumer demand and regulatory requirements. The Future of Mobility Another trend shaping the automotive landscape is the development of autonomous driving technology. While fully autonomous vehicles may still be a few years away from widespread adoption, significant strides have been made in recent years. Tesla, with its sleek designs and long- range capabilities, has been a trailblazer 18 19 www.thesiliconleaders.com | May 2024 |

Tech giants like Google's Waymo and traditional automakers such as GM's Cruise are leading the charge in autonomous vehicle development, testing their self-driving technology in real-world environments. These companies are harnessing the power of AI and machine learning to create systems capable of safely navigating complex road conditions and interacting with other vehicles and pedestrians. convenience and personalized experiences. From in-car virtual assistants to smart home integration, connected cars are redefining the driving experience. efforts are underway to minimize waste and energy consumption in manufacturing facilities through process optimization and the use of renewable energy sources. Augmented Reality and Heads-Up Displays Conclusion The automotive industry is in the midst of a profound transformation driven by technological innovation. From the electrification of vehicles to the development of autonomous driving technology and the integration of connectivity and IoT, the latest trends are revolutionizing the road in ways previously unimaginable. Augmented reality (AR) is another trend gaining traction in the automotive industry, particularly in the realm of heads-up displays (HUDs). HUDs project essential information, such as speed, navigation instructions, and vehicle status, onto the windshield, allowing drivers to keep their eyes on the road while accessing crucial data. The potential impact of autonomous driving extends far beyond convenience. It has the potential to revolutionize transportation, making roads safer, reducing traffic congestion, and providing mobility solutions for individuals who are unable to drive due to age or disability. Advancements in AR technology are enabling HUDs to overlay additional information, such as points of interest, traffic conditions, and hazard warnings, enhancing situational awareness and improving safety. Some luxury automakers are even exploring the use of AR for immersive driving experiences, projecting virtual racing lines onto the road during track days. Connectivity and the Internet of Things (IoT) In an increasingly connected world, cars are becoming more than just modes of transportation; they are evolving into sophisticated connected devices. The Internet of Things (IoT) is playing a central role in this transformation, enabling cars to communicate with each other, as well as infrastructure and other smart devices. Sustainable Materials and Manufacturing Beyond the vehicles themselves, there is a growing focus on sustainability throughout the automotive industry, from manufacturing processes to materials selection. Automakers are increasingly adopting eco-friendly manufacturing practices and incorporating sustainable materials into their vehicles. Vehicle-to-vehicle (V2V) communication allows cars to exchange information about their speed, position, and direction, enhancing safety and enabling advanced driver assistance systems (ADAS). Meanwhile, vehicle-to- infrastructure (V2I) communication enables cars to receive real-time traffic updates, optimize routes, and interact with traffic signals and road signs. Recycled plastics, bio-based materials, and renewable fibers are being used to reduce the environmental impact of vehicle production while maintaining performance and durability. Additionally, Furthermore, the integration of IoT technology into cars opens up a world of possibilities for enhanced 20 20 www.thesiliconleaders.com | May 2024 |

C X O The Story of Daniel Kiss A broader spectrum of pest-related challenges. Our commitment to sustainability extends past the product itself. We applied eco-friendly production methods and packaging solutions to decrease our environmental footprint. The decision to head chemical-loose was no longer pretty much growing a safer opportunity for users, but additionally approximately contributing to a more fit planet. s the CEO of ProtectOne, I am pleased to share the notable adventure we've undertaken to broaden Europe's primary chemical-free anti-parasitic answer. Our dedication to innovation, sustainability, and the proper well-being of each person and the environment has propelled us to the leading edge of the pest manipulation industry. After rigorous research and limitless trials, we located an aggregate of botanical extracts and crucial oils that exhibited first-rate effectiveness in opposition to an extensive range of parasites. This leap forward marked the inception of our flagship product, which could cross on to redefine the standards of pest control in Europe. In addition to our residential solutions, we have additionally collaborated with organizations and agricultural corporations, presenting tailor-made chemical-unfastened pest control techniques. This enlargement into diverse sectors has allowed us to make a sizeable effect on each public fitness and the environment. One of the cornerstones of our technique is transparency. We understand the skepticism surrounding chemical-unfastened solutions, particularly in an industry dominated by synthetic pesticides. Therefore, we prioritised training our clients approximately the technology at the back of our product, its ingredients, and its mode of action. Building accept as true with and credibility within the marketplace has been a important issue of our adventure. Being at the helm of ProtectOne, I am proud to mention that our journey has no longer been without demanding situations. Breaking through installed norms in the pest control industry required perseverance and a sturdy notion in our task. Educating clients and convincing them to include a chemical-unfastened method took time. However, the high- quality comments and success stories from our users have been the most worthwhile components of this endeavor. Our task at ProtectOne has been clear: to offer a powerful and environmentally pleasant alternative to standard chemical-based pest control methods. We identified the growing concerns approximately the effect of artificial pesticides on human fitness, ecosystems, and non-goal species. This realization has become the driving force behind our willpower to create an answer that might now not compromise efficacy while prioritizing safety. Looking ahead, our awareness remains on studies and improvement to enhance our existing answers and discover new avenues in the pest manage enterprise. We are dedicated to staying at the forefront of innovation, constantly pushing the boundaries of what's feasible without compromising protection or sustainability. As Europe's leading chemical- unfastened anti-parasitic solution company, ProtectOne is not only an enterprise but a motion closer to a healthier, safer, and more sustainable destiny. We invite everyone to join us in redefining pest management and embracing a greener, more powerful technique to shield our houses, agencies, and the environment. Together, we can construct a world in which pests are controlled without compromising the well-being of our planet and its inhabitants. In the early stages of our project, we assembled a crew of passionate and skilled researchers, biologists, and chemists. Our first challenge is to perceive herbal compounds with robust anti-parasitic properties. The journey became no smooth feat, but it became essential for us to harness the strength of nature without causing damage to the environment or human health. The formula of our anti-parasitic solution underwent tremendous checking out to ensure its efficacy in numerous environments and against unique pests. We collaborated with impartial studies establishments and performed field trials to acquire complete records of its performance. The consequences had been nothing short of incredible, and we had been assured that we had a product that would stand toe-to-toe with chemical options. The response from our clients has been overwhelming, with many reporting now not most effective the eradication of pests however additionally a great improvement in the general fitness of their living areas. This achievement has fueled our pressure to always innovate and enlarge our product line to address a 22 23 www.thesiliconleaders.com | May 2024 |

Green Machines I n an era defined by environmental consciousness and sustainability, the automotive industry is undergoing a profound transformation. With concerns over climate change and air pollution mounting, there is a growing push for eco-friendly automotive solutions that minimize carbon emissions, reduce reliance on fossil fuels, and promote environmental stewardship. From electric vehicles to alternative fuels and innovative manufacturing processes, the quest for "green machines" is reshaping the future of transportation. Electrification At the forefront of the push for eco- friendly automotive solutions is the electrification of vehicles. Electric vehicles (EVs) represent a paradigm shift away from traditional internal combustion engine vehicles, offering zero-emission transportation powered by electricity. The rise of EVs has been fueled by advancements in battery technology, which have enabled longer driving ranges, faster charging times, and lower costs. Companies like Tesla, Nissan, and Chevrolet have pioneered the mass- market adoption of electric cars, offering models that appeal to a wide range of consumers. The Push f Eco-Friendly Governments around the world are also incentivizing the adoption of EVs through subsidies, tax credits, and regulatory mandates aimed at reducing greenhouse gas emissions and improving air quality. In Europe, for example, strict emissions standards have prompted automakers to accelerate their electric vehicle programs to avoid hefty fines. Automotive Solutions 24 25 www.thesiliconleaders.com | May 2024 |

Hybridization Sustainable Materials and Manufacturing As we look to the future, the vision of "green machines" dominating our roads is not just a dream but a tangible reality within reach. By working together to embrace innovation and embrace sustainability, we can create a cleaner, healthier, and more sustainable future for generations to come. In addition to pure electric vehicles, hybrid electric vehicles (HEVs) are playing a vital role in the transition to greener transportation. HEVs combine an internal combustion engine with an electric motor and battery, offering improved fuel efficiency and reduced emissions compared to traditional vehicles. In addition to greener propulsion systems, automakers are also focusing on sustainability throughout the vehicle lifecycle, from design and production to end-of-life recycling. Sustainable materials, such as recycled plastics, bio- based composites, and natural fibers, are being incorporated into vehicle interiors and exteriors to reduce environmental impact and conserve resources. Hybrid technology has evolved significantly in recent years, with automakers developing more advanced systems capable of seamlessly switching between electric and gasoline power based on driving conditions. Plug-in hybrid electric vehicles (PHEVs) take hybridization a step further by allowing drivers to recharge the battery via an external power source, further reducing reliance on fossil fuels. Furthermore, automakers are implementing eco-friendly manufacturing processes, such as energy-efficient facilities, water recycling systems, and waste reduction initiatives, to minimize the environmental footprint of vehicle production. By embracing circular economy principles, where materials are reused, recycled, or repurposed, automakers are striving to create more sustainable supply chains and minimize waste generation. Alternative Fuels Beyond electrification, there is a growing interest in alternative fuels as a means of reducing the environmental impact of transportation. Biofuels, such as ethanol and biodiesel, are derived from renewable sources like corn, sugarcane, and soybeans, offering a greener alternative to conventional gasoline and diesel. Conclusion The push for eco-friendly automotive solutions represents a pivotal moment in the history of transportation. With the global community increasingly focused on addressing climate change and reducing carbon emissions, the automotive industry is rising to the challenge by embracing innovation and sustainability. From electric and hybrid vehicles to alternative fuels and sustainable manufacturing practices, the transition to greener transportation is well underway. However, achieving widespread adoption of eco-friendly automotive solutions will require continued investment in research and development, supportive government policies, and consumer education. Hydrogen fuel cells represent another promising alternative fuel technology, producing electricity through a chemical reaction between hydrogen and oxygen, with water vapor as the only byproduct. While hydrogen fuel cell vehicles are still in the early stages of commercialization, they offer the potential for zero- emission transportation without the limitations of battery range or charging infrastructure. 26 26 www.thesiliconleaders.com | May 2024 |

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The 10 Most Influential Leaders in Automotive, 2024 May2024

The 10 Most Influential Leaders in Automotive, 2024 May2024

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