1 / 12

Transforming people’s working lives

50 touches - How do you measure up? Craig Campbell, Commercial Analyst. Transforming people’s working lives. Who we are. 100+ customers, 600 + leisure facilities Private, Public, Universities and Trust sectors Over 20 years of industry experience. Who we work with.

theta
Download Presentation

Transforming people’s working lives

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 50 touches - How do you measure up? Craig Campbell, Commercial Analyst Transforming people’s working lives

  2. Who we are • 100+ customers, 600+ leisure facilities • Private, Public, Universities and Trust sectors • Over 20 years of industry experience

  3. Who we work with

  4. A bit about me: Craig Campbell

  5. What are we trying to achieve by communicating? Shopping list Retention Prospecting Cross/Up-sell Participation

  6. Where could we improve? • Become consistent in communications • Where can we make efficiencies? • What processes can we have in place to ensure it happens? • Get started

  7. Who does what and when

  8. What would you like to do?

  9. When would you like to do it?

  10. Why would you do it? • Get more members • Get them to come in more often • Keep them for longer • Get them to spend more when they come in Do you know the return on investment of your communications?

  11. How would you do it? • Assess • Review • Set a phased plan – prioritising quick wins • Opportunities for savings (time, energy, money)

  12. Do you want a free audit? • Top 10 people who sign up today

More Related