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Incremental Holiday Media Push

Incremental Holiday Media Push. December 9 th , 2011. The NBA is back in business after nearly 5 months of negotiations.

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Incremental Holiday Media Push

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  1. Incremental Holiday Media Push December 9th, 2011

  2. The NBA is back in business after nearly 5 months of negotiations • The NBA owners and players reached a tentative agreement on November 25th, thereby ending the lock-out, with the opening games for its abbreviated 66-game season unofficially kicking off on Christmas Day • The NBA and the networks are expecting viewership to return, as they are heavily promoting the upcoming season and the Christmas Day kick-off • Corona Extra will have a huge presence within the 5 marquee games on Christmas Day with a heavy rotation of Find Your Beach and Feliz spots running throughout Christmas day and evening • Boston Celtics @ NY Knicks: TNT, 12 PM ET • Dallas @ Miami: ABC, 2:30 PM ET • Chicago @ LA Lakers: ABC, 5:15 PM ET • Orlando @ Oklahoma City: ESPN, 8 PM ET • LA Clippers @ Golden State: ESPN, 10:30 PM ET Feliz Navidad Snow Sand Commuters Flight

  3. Modelo Especial’s incremental TV buy will target the key Christmas sales period • Modelo Especial will have incremental National Hispanic TV leading in the Christmas holiday, beginning December 12th – December 25th • Programming will include entertainment programs such as Primetime Novelas and movies on Univision, Telefutura and Telemundo Quebradita spot will air

  4. Pacifico will be running a 1st time ever National Online Video buy • Pacifico will be running their 1st National Online Video campaign beginning December 9th – December 31st • Sites will include a strong mix of men’s sports, music and entertainment sites that hit the target’s passion points Sports Music Entertainment

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