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1.3 billion dollars 49% of our company 1 massive hostile takeover… …of .

1.3 billion dollars 49% of our company 1 massive hostile takeover… …of . 1.3 billion dollars 49% of our company 1 massive hostile takeover… …of . ™. NEW INNOVATION, NEW POSSIBILITIES. Product Description. Toy for kids

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1.3 billion dollars 49% of our company 1 massive hostile takeover… …of .

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  1. 1.3 billion dollars 49% of our company 1 massive hostile takeover… …of .

  2. 1.3 billion dollars 49% of our company 1 massive hostile takeover… …of .

  3. ™ NEW INNOVATION, NEW POSSIBILITIES.

  4. Product Description • Toy for kids • Small variously sized, variously coloured blocks • Interlock for easy and versatile building

  5. About “LEGO” • Offers a similar interlocking toy block product • Lego Company has many significant disadvantages and set backs: • Manufacturing process • Certain qualities of their product • These problems lead to environmental damage and financial disadvantage later on • SHMEGO is by far superior Overview of SHMEGO’s competitive advantages to come…

  6. SHMEGO’s Proud Defining Feature • Strive to be environmentally-conscious, sustainable & promote human health: • In our products • In our manufacturing process • Why? • Leaders in Corporate Social Responsibility • Very economically efficient

  7. WHAT WE’RE DOING SPECIFICS

  8. Product Material ABS (acrylonitrile butadiene styrene) “Liquid Wood” (a.k.aArboForm) Plastic alternative; Easy to melt can be injection-molded Plant-based Lignin (plant sugar) biodegradable • Plastic; Can be melted and injection-molded, comes in pellets • Petroleum-based • Non-biodegradable

  9. Acrylonitrile Butadiene Styrene • Durable due to cross-linking between nitrile groups as a result of hydrogen bonding • Very poor atom economy 2kg of crude oil 1kg ABS • Formed by grafting styreneand acrylonitrile onto a polybutadiene matrix • Very safe (tests show that no bricks have ever decomposed or released any chemical substances) • Recyclable • Not always (propylene + ammonia) butadiene dehydrogenated ethyl benzene ABS

  10. Acrylonitrile • Classified as hazardous • Volatility makes escape from waste sites a concern • Composed of propylene, ammonia and air • Requires sulphuric acid and results in ammonia sulphate • Spills or leakages are hazardous • Discarded cooling water (blowdown) contains toxins (such as those found in bactericides) • 2.9 million tons of wastewater annually in the U.S. • Waste gas is incinerated

  11. Polybutadiene • Hazardous waste materials • Disposal: incineration plants produce water, carbon dioxide, nitrogen compounds (harmful)

  12. “Liquid Wood” • Produced from lignin • Waste product of paper production • Separated using sulfite or sulfate • Mixed with wax and fibers of plants, under high pressure to form a melted plastic • High pressure hydrolysis reduces sulfur content and creates water proofing capabilities • cross-linked organic polymer (provides strength) Lignin (naturally occuring) Monomer: phenyl propene Random structure

  13. Product Life Cycles

  14. Product Life Cycles Likely Fate of “Liquid Wood”: • Biodegrading in compost/landfill • Incinerated • CO2 emitted as a product of incineration no more than the amount fixed by growing plants (which produce the lignin) • Future recycling programs

  15. A Clear Choice ™ • Use of liquid wood technology in the production of our blocks • Easier, greener to produce • Lignin is much cheaper raw material • Lignin can be obtained by utilising waste products • Does not use petroleum-based products • Biodegradable But it doesn’t stop there…

  16. SHMEGO’s Other Green Initiatives • Green Packaging: • 85% recycled cardboard • No plastic bags, info booklet online • Cubic shape (minimizing surface area to volume ratio) • Non-bleached paper product • Hydrogen peroxide and other bleaching agents can be toxic • Chlorinated bleaching agents can produce “dioxins” (polychlorinated dibenzodioxins) • Mutagenic, carcinogenic, teratogenic • Hydrophobic, stored in adipose tissue causing bioaccumulation in animals • Chlorine free (TCF & ECF) agents are thought to minimize dioxin production • Bleaching unnecessary step, waste of energy, not worth the risk • Product for children, safety is key Dioxin, toxic

  17. Product Quality • 99.83% satisfaction rate • Virtually no difference in performance from LEGO • Just safer, greener, cleaner, more responsible option Don’t take our word for it, try it out!

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