180 likes | 301 Views
Internal Software & New Brand Launch 9/15/2010. Meeting Purpose. Launch LenSec’s new Brand Brand Equity Brand Identity Branding Guidelines New Website Company Direction Company Mission Enhanced Sales Channel Unveil LenSec’s New VMS Platform Product Name Platform Technology
E N D
Internal Software & New Brand Launch9/15/2010 Property of LenSec, LLC - Confidential
Meeting Purpose • Launch LenSec’s new Brand • Brand Equity • Brand Identity • Branding Guidelines • New Website • Company Direction • Company Mission • Enhanced Sales Channel • Unveil LenSec’s New VMS Platform • Product Name • Platform Technology • Features & Functionality • Product Demonstration Property of LenSec, LLC - Confidential
The LenSec Brand • Brand equity • Brand identity • Guidelines Property of LenSec, LLC - Confidential
Brand Guidelines • Logo Guidelines • Font, logotype, frame symbol & tag line • Company logo should not be altered • Written guidelines for proper use of our logo will be distributed • Old logo will not be used in any manner as of today
Branding & Marketing Campaign • Internal Launch • Hard Launch ASIS 2010 Oct 12-14 Dallas • Email & Direct mail marketing campaign • Press Release • Vertical Market publication advertising • New website splash page • New website • Social Media campaign
Mission Statement LENSEC’s mission is to deliver innovation & easy-to-use web based tools that enable people to effectively manage security operations
Vision Statement LENSEC’s Vision is to be the number one, U.S based provider of video management software. We will accomplish this through a fanatical passion to deliver the best product and the best service in the video management space.
New Sales Strategy • New software offers opportunity to expand • Continued focus on our core turnkey model in TX & Mid Atlantic regions • New software offers opportunity to expand to new markets
Perspective VMS • Tailored to customer needs • Microsoft Silverlight platform • Power and functionality • Modular platform to allow for new functionality