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How To Launch A Product On Product Hunt

Product Hunt is one of the hottest places to launch your startup in right now! <br><br>We had the pleasure to host Ben Lang, Founder of MapMe and a Product Hunt moderator to tell us more about the platform and how leverage it for a successful launch.

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How To Launch A Product On Product Hunt

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  1. How To Launch A Product On Product Hunt BEST PRACTICES DELIVERED STRAIGHT FROM A PH MODERATOR Ben Lang, Mapme August 2015 Webinar

  2. Special guest: Ben Lang Mapme)

  3. Guide to launching on Product Hunt

  4. I’m Ben

  5. Product Hunt

  6. How does it work?

  7. Product Hunt Community

  8. Best Practices

  9. When do I post • Product is ready for global launch • Have an awesome landing page • Looking for press, buzz

  10. How do you post? • Get an invite from a member • Ask someone to post for you

  11. Does it matter who posts? • Yes, there are influencers • There are “followers”

  12. What’s best time to post? • Late morning Israel time • Tuesday / Wednesday

  13. How do I do research? • Google Product Hunt • Look at most upvoted posts each day • Follow Product Hunt team • Read other case studies

  14. Should you be active? • Yes. • Comment on posts, post other products, log in every day.

  15. What should you do once you’re live • Introduce yourself • Answer questions • Don’t ask for upvotes • Thank people who voted (on Twitter) • Tell your users about it • Keep the momentum

  16. I’m in “upcoming” • The Product Hunt team chooses what to feature. • You can ask them, but they carefully go through everything. • Most products don’t get featured.

  17. Should I do something special? • Let’s look at these examples

  18. The Numbers

  19. Some numbers - 2014 • 61,497 comments • 628,466 total upvotes • 23,501,457 unique visits to products • 3,652 collections created

  20. Cool PH Products

  21. Questions? @benln ben@mapme.com

  22. Growth Tip of the Month How to test your PH tagline

  23. Step 1: Write down 3 tagline options that you think would work.

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