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Shazam your TV!

Shazam your TV!. By: Hana Jacover & Tim Nicklas. Shazam -What is it?. Do you ever hear a “jingle” or song that you wish you knew the title or artist of? SHAZAM IT! Free smartphone App to discover music Worlds leading “mobile discovery” app Encourages user participation

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Shazam your TV!

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  1. Shazam your TV! By: Hana Jacover & Tim Nicklas

  2. Shazam-What is it? • Do you ever hear a “jingle” or song that you wish you knew the title or artist of? SHAZAM IT! • Free smartphone App to discover music • Worlds leading “mobile discovery” app • Encourages user participation • Over 175 Million users in 200 countries

  3. Shazam for tv • Ads from TV can now be “Shazam’d” to unlock extra content, such as: • Contests • Extended commercials • Coupons • Recipes • Free songs • “Scavenger hunts” • 2011 Dockers Ad Super Bowl Success • 1/3 of Super Bowl Ads will use Shazam • Informs consumers to “Shazam” the commercial before it airs • Furthering market this year

  4. What shazam can do for companies! • “In one ad campaignstudied: • Shazamdrove 20% more traffic to the mobile microsite than the brand’s website received from all sources • 0.3% of them Shazam’d the commercial, three times the average online click-through of 0.1% • 27% of the people who Shazam’d the ad either shopped, downloaded the song featured in the ad or viewed additional content” • Source: shazam.com/music

  5. The bigger picture • Allows companies to engage and become interactive with consumers • Gives easier access for consumers to respond to an ad • Tactic to increase positive thoughts towards a company’s brand identity and image • Extends reach • “Revolutionizing TV viewing”

  6. Possibilities for shazam • Food channels • Recipes • Reality TV Shows (American Idol, America’s Got Talent…etc.) • Download songs directly • Links to “vote” for contestants • TV shows & Movies • Watch and download previous episodes • Get sneak peaks and deleted scenes • Extended Trailers • Sports • Team/Player information • Game highlights The possibilities are endless!

  7. QUESTIONS?

  8. Works Cited • http://www.shazam.com/music/web/pressrelease.html?nid=NEWS20110616131053 • http://www.youtube.com/watch?v=MhWgeTB1vuw • http://finance.yahoo.com/news/shazam-powers-interactivity-super-bowl-150500733.html (article)

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