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Shazam

Shazam. A Musical Innovation By Philip Heilman. About the Application. Shazam is a smartphone application that attempts to recognize and identify a particular music track from a 10 second clip.

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Shazam

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  1. Shazam A Musical Innovation By Philip Heilman

  2. About the Application • Shazam is a smartphone application that attempts to recognize and identify a particular music track from a 10 second clip. • It “tags” or bookmarks particular tracks from a database that has over 2 million songs, and no genre preferences. • There are several versions of the application, as well as competing applications that offer similar features.

  3. The Technology: How it works • An algorithm was created with these elements: • 1. Track the correct song in a timely manner • 2. Deal with ambient background noise • 3. Decrease the chances of a network dropout • The algorithm measures frequency and time throughout a song, and maps out the varied tones, which create audio “fingerprints” for a database. How Shazam Works

  4. Varied Versions: Free Shazam • The song tracking • Lyrics • YouTube videos • Artist and tour information • Banner advertisements throughout the application

  5. Varied Versions: Encore version • All previous features of free version • But it costs money ($4.99/year or $6.99/lifetime) • Banner ads eliminated • Links to spotify and Pandora for either streaming or creation a radio station based on that particular track

  6. Varied Versions: (Shazam) Red • All previous features of free version • Banner adds eliminated • The normal blue background is now red • Links to spotify and Pandora for either streaming or creation a radio station based on that particular track • Costs $6.99, but 20% of the proceeds go to HIV and Aids programs in Africa

  7. Competitors • The main competitor of Shazam is SoundHound, who shares the same technology. • Nancy Messieh wrote an article that compares the two applications: Shazam vs. SoundHound

  8. SoundHound Comparison- Pros

  9. SoundHound Comparison- Cons

  10. Future Predictions • The popularity of music identifying applications has been increasing, as several million people have downloaded some version of this technology. • The developers will most likely add features such as direct links to the artists webpage or ringtone options. • Shazam has advertisements on television, which will lead to more success for their company.

  11. References • Jacobs, Bryan. "Gizmodo." Gizmodo. (2010): n. page. Web. 12 Nov. 2012. <http://gizmodo.com/5647458/how-shazam-works-to-identify-nearly-every-song-you-throw-at-it>. • Messieh, Nancy. "Shazam vs. SoundHound: Looking For The Perfect Song Identifier." Make Use Of. N.p., 8 2011. Web. 12 Nov 2012. <http://www.makeuseof.com/tag/shazam-soundhound-perfect-song-identifier/>.

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