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Physical Activity and Media Advocacy

Physical Activity and Media Advocacy. The Media Network. Who are we?. Established in 2000 under Ontario Tobacco Strategy Based on American Stop Smoking Intervention Study(ASSIST) ASSIST used media strategically to advocate for tobacco prevention and control policies in US

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Physical Activity and Media Advocacy

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  1. PhysicalActivity and Media Advocacy The Media Network

  2. Who are we? • Established in 2000 under Ontario Tobacco Strategy • Based on American Stop Smoking Intervention Study(ASSIST) • ASSIST used media strategically to advocate for tobacco prevention and control policies in US • Similar model was implemented in Ontario to pass smoke-free public place by-laws • In 2010, the Media Network launched a new service supporting the areas Healthy Eating and Active Living (MN HEAL)

  3. Who are we? Matt Drennan-Scace, Team Lead matt@media-network.org Tel: 416-971-9800 x3478 Jason Chapman, Media & Communications Coordinator Tobacco Control jason@media-network.org 416-971-9800 x3283 Tara Maher, Media & Communications Coordinator HEAL tara@media-network.org 416-971-9800 x3871

  4. What do we do? We offer capacity building support through consultations, training workshops and webinars, and other resources related to media advocacy*. Our mandate is to provide free resources to the Public Health Units of Ontario to support healthy public policy change at the community level.

  5. What do we do? …some definitions… *Media advocacy refers to the strategic use of media by those seeking to advance a social or public policy initiative. Social marketing is the use of media to promote individual attitude and behaviour change. Social marketing and media advocacy have differently defined goals and while these strategies can be complimentary, they can also sometimes be in contradiction with each other.

  6. How we can help • Access to the Program Training and Consultation Centre website and resources housed on the site www.ptcc-cfc.on.ca • Daily media update reports (Media Network News) and regular updates on current events • Updates on policy and legislative developments • Detailed issues analysis for key projects

  7. How we can help • Strategic communications support on campaigns related to healthy eating, active living or tobacco control • Development and/or editing of media related resources (press releases, key messages, media lists, backgrounders, etc.) • Training and consultation in media advocacy and social media through workshops and webinars

  8. Where we can help Backgrounders Training Key messages Tracking tool Training Strategic consultation Press releases Research

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