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Social Media and Web Marketing

Social Media and Web Marketing . COMM100 Blake Mason . Industry Overview. Mandated by the United Nations General Assembly Works in more than 190 countries . U.S. based Work in 120 countries . UNICEF. Website. Facebook. Digital storytelling Promote awareness to a broad audience .

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Social Media and Web Marketing

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  1. Social Media and Web Marketing COMM100 Blake Mason

  2. Industry Overview • Mandated by the United Nations General Assembly • Works in more than 190 countries • U.S. based • Work in 120 countries

  3. UNICEF Website Facebook Digital storytelling Promote awareness to a broad audience • Primarily research and awareness • Common themes • Brand consistency: bold, contemporary, simple optimistic • Evoking pathos: Images • Calls to action: donate button, celebrity ambassadors

  4. Save the Children Website Facebook Engaging conversations Awareness for donation purpose • Primarily looking for donations and support • Common Themes • Brand consistency: child focused, passionate, outspoken • Evoking pathos: images • Calls to action: donate now button, become a sponsor, volunteer

  5. Ethics and Implications • Both followed strict ethical guidelines • The importance of social media for nonprofits • Engage conversation • Storytelling • Building relationships • Bring awareness • Two organizations can have similar strategies for different purposes

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