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Mobile Book Truck Operational Strategy

Explore operational plan for an innovative book truck serving campus students; focus on e-commerce, distribution, costs, scalability, and future acquisitions for growth.

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Mobile Book Truck Operational Strategy

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  1. Operational Plan Team: Carlos Galaviz Danny Pacheco Richard Wang Francis Cruz Amy Nguyen

  2. Market Analysis • Based on the numbers given to us by Marketing of 1115 books per quarter we are scaling down our level of operations. • While still servicing the 6 campuses of Cal Poly, UCR, UCLA, USC, Cal State Fullerton and Cal State L.A.

  3. E-Commerce • Customer Experience • Site Design • Attracting Customers • Repeat Customers

  4. Distribution and Logistics • Kind of capacity for sales support • Delivery method of textbooks • Sales process • Trailer • Location of trailer

  5. Resource Requirements • Administrative Resources • Resources needed to support operations • Cost to secure resources

  6. Costs • Salaries: Full-time $150,000 • Wages: On-Call / Part-Time $15,360 • Computers and computer peripherals $3,000 • Marketing materials (including advertisements and customization of trailer, uniforms, promotional items) $6,000 • POS Systems. (Includes computer, printer, barcode scanner, inventory management software, credit card terminal) $4,500 • Display Materials / Racks $1,000 • Physical site design $1,000 • Office furniture and supplies $6,000 • [1] Salaries based on % of industry avg. of $40,000. • [2] 5 part-time workers working 32 hours a week 12 weeks out of the year @ $8/hr

  7. Zero-Inventory Theory • Feasible? • Logical operation requirement • Interpretation

  8. Publisher Student Sell used book Books BookTruck WebSite Student Campus Student Home Student Order

  9. Scalability • Our operational plan is small, flexible, mobile and fortunately scalable. • We can increase our operations by acquiring more, and bigger trailers and actual tractors.

  10. Future Acquisitions

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