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SUMA Advocacy : Review and Recommendations January 30, 2011

This review provides insights on SUMA's current advocacy practices and offers recommendations to boost its influence on the provincial government. By tapping into all available resources, building relationships at all levels, and strategically selecting core issues to focus on, SUMA can increase its effectiveness in shaping policy decisions.

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SUMA Advocacy : Review and Recommendations January 30, 2011

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  1. SUMA Advocacy: Review and Recommendations January 30, 2011

  2. Background • Task – Review SUMA’s advocacy (strategies and practices) • Goal – Enhance SUMA’s ability to affect the provincial government • Methodology – Internal, external & best current practice

  3. Observations • Strengths – What’s working • Credibility – based on performance & achievements • Resources – including membership & operations • Opportunities – What can work better • Tapping all resources • Being more proactive on core issues

  4. Recommendations – 1 • Change, but incrementally • Build long-term relationships at all levels • Leader-to-leader • Constituency-to-constituency • Staff-to-staff • Use information to lead • Information collection • New research

  5. Recommendations – 2 • Select core issues and get proactive • What you stand for that creates a unified, active membership • What key provincial government actions you need • Integrate member communications and advocacy • Highlight the advocacy priorities

  6. Summary • Situation today • Strength: credibility, resources • Opportunities to tap resources more proactively on core issues • Potential for tomorrow • Change incrementally • Build relationships at 3 levels • Use information to lead • Be proactive on core issues that brand and unify SUMA • Integrate member communications and advocacy

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