1 / 38

NEWSC INFORMATION & EDUCATION EFFORTS

NEWSC INFORMATION & EDUCATION EFFORTS. Sue Olson, P.E. City of Appleton & NEWSC Past-Chair Wisconsin APWA May 8, 2009. NEWSC. NORTHEAST WISCONSIN STORMWATER CONSORTIUM Elected first officers fall of 2004 Began collecting dues 2005 Full membership meets quarterly.

thor
Download Presentation

NEWSC INFORMATION & EDUCATION EFFORTS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NEWSC INFORMATION & EDUCATION EFFORTS Sue Olson, P.E. City of Appleton & NEWSC Past-Chair Wisconsin APWA May 8, 2009

  2. NEWSC NORTHEAST WISCONSIN STORMWATER CONSORTIUM • Elected first officers fall of 2004 • Began collecting dues 2005 • Full membership meets quarterly

  3. Organizational Structure • Modeled after the Fox Cities Economic Development Partnership • Division of Fox-Wolf Watershed Alliance – bylaws • Two paid part time staff – Coordinator and Office Manager

  4. Organizational Structure • Council – meets quarterly or as needed • Chair • Vice Chair • Past Chair • Secretary/Treasurer • Committee Chairs

  5. NEWSC Committees • IDDE – Illicit Discharge Detection and Elimination • EC/PC – Erosion Control/Post-Construction • I & E – Information and Education • T & R – Tools and Resources

  6. Current Membership • Five (5)Counties • Thirty-four (34) Cities, Towns, Villages (3 pending) • Eight (8) Corporate (3 pending) • UW-Oshkosh • Non-voting participation from UW-Extension, RPC’s, and WDNR

  7. Benefits of Membership • Membership REQUIRES participation • Participate on one committee, use the products of four • Networking • Speak as one voice

  8. Benefits of Membership • Education for staff participating in committees • Credit for regional activities of NEWSC • Scholarships • Reduced fees for training hosted by NEWSC

  9. I & E Committee • First Chair from UW-Extension • NEMO - Non-point Education for Municipal Officials

  10. Stormwater: What Does It All Mean? Community Date Presenter Title

  11. I & E Committee • Community Based Social Marketing (CBSM)

  12. C B S M

  13. CBSM Behavior Analysis Probability Impact

  14. I & E Committee • Commissioned St. Norbert College to conduct a survey of residents in NEWSC area

  15. Gather information from residents: Purpose • Stormwater Awareness • Behaviors, Barriers, Motivation • Target Markets

  16. Brown Outagamie Calumet Winnebago Fond du Lac Survey Area 403 phone surveys completed for the five county area: Brown Calumet Fond du Lac Outagamie Winnebago

  17. Representation Individual respondents for the survey were highly representative of the county populations involved.

  18. For stormwater that does enter a storm drain or ditch, where do you believe it ultimately ends up?

  19. Major Contributors

  20. Target Markets Most Ready for ActionEnvironmental Behaviors * Nancy Lee, Social Marketing Services, Inc.

  21. Oneida Nations, Brown and Outagamie Counties 1995 Behavior Changes(already do) Dane County 2003 NEWSC 2005 Take used motor oil to recycling center 57% 87% 85% Direct rainspouts to the lawn rather than driveway 55% 84% 87% Clean up dog waste 25% 85% 84% Keep street gutters free of grass and leaves 25% 69% 80%

  22. Always 48% Most of the Time 9% Rarely 6% Never 38% Potential Barriers?

  23. I & E Committee • Wrote an I & E Plan • Topic Packets, PSA’s, Trade Show Display • I & E Plan Development Workshop • Branding Workshop

  24. I & E Committee • WDNR NPS Urban Planning Grant • Grant contract held by East Central RPC • 50% Match up to $53,000 • RFP Process

  25. Marketing Consultant • Branding and Logo ($3,450) • Demographic/Psychographic – Target Market ($1,500) • Creative Production ($8,000 -$12,000) • Strategic Output ($55,000 - $65,000)

  26. Billboard Ads • Billboard budget: $20,815 • Includes board rental, production and installation. • Billboards up the week of April 13, 2009.

  27. Cable Ads • NEWSC Cable Ad Budget: $7,500 • Received a call from Time Warner Cable on April 17, 2009 • Received a call from WIXX representative on April 15, 2009

  28. TV Ads • Broadcast Budget: $11,381 • TV Stations: WBAY, WFRV, WGBA, WLUK • Campaign: Starts 4/20 – 6/22 and 9/14- 10/19, 2009.

  29. RADIO ADS • Radio Budget: $20,000 • Station target: WNCY and WOZZ • Additional call: WIXX and WZBY • Target Market: Age 25-64 years of age who enjoy doing yard work as a leisure activity. • Ads: An average of 9.3 times throughout the 27 week duration of the campaign. • Schedule: Each week the radio schedule will reach 15.2% of people 26-64 an average of 3 times. • Campaign Starts 4/20 – 6/22 and 9/14-10/19, 2009.

  30. Yard Stake

  31. Key Components • NEWSC owns everything • Ability to continue after grant and consultant contract are closed • Assistance in building relationships with the media

  32. Lessons Learned • Finding an available website name is hard! • Let Go • Allow adequate time to coordinate website with media campaign

  33. Tools & Resources • Maintain two websites – organizational and public • MS4 PermiTracker subscription • Pollution Prevention

  34. Illicit Discharge I & E • Power point with script for Municipal Staff • Interactive Power point with script for IDDE Scenarios • Concrete truck washout, concrete sawcutting • Carpet cleaners

  35. Illicit Discharge I & E • Discharge from Pools and Spas • Power Washing • Hang Tags • Restaurants, commercial dumpsters

  36. EC/PC Committee • Power Point with script for 1 and 2 family UDC • Guidance documents for model ordinances • Hosted CPESC training and exam • Informational flyers for new BMP owners

  37. QUESTIONS?

More Related